Nestle opens the 2020 summer season with refreshment and facelift to existing brands, launching the Milka Chocolate Ice Cream
Nestle ice cream. Version 2020
The new ice creams are already here: After the new ice creams of Strauss and Ben & Jerry's ice creams, Nestle's turn comes to open the 2020 summer season.
The company opens with reinforcement, refreshment and facelift to existing brands such as Extreme Tiloni series, Kokilida and La Frutta fruit series. In addition, this year, Nestle is launching an ice cream based on Milka chocolate and other brands.
The popular Milka brand will come in chocolate chocolate vanilla ice cream with rice crackers. In addition, Extreme Tilon will launch a Strawberry Scorpion, a mascarpone flavored ice cream with strawberry pieces. The Kokilida series will be expanded with a sandwich made of light cookies plus chocolate chips filled with chocolate flavored ice cream and will be a crunchy vanilla caramel flavored popcorn crunch topped with pieces of caramelized popcorn from the snack bar.
This year's children category will be offered a blue and yellow mantle of gum and marshmallow flavors and a birthday egg with vanilla flavored ice cream and chocolate icing. The La Frutta fruit brand of Nestle ice creams is reinvigorated with a new flavor combined with asai and coconut fruit.
In addition, the protein trend also comes in ice cream. The company is first offering the vanilla flavored Hi-Pro eggplant with strawberry ripple containing 10 grams of protein in each eggplant.
Galit Bar Danieli, Vice President of Marketing at Nestle Ice Cream, tells Israel Today that, "In recent years, everything that has been considered high-quality has been strengthened. At the same time, there is also a strengthening in the area of wellness, so we have taken care of both ends. In the field of valence we made some moves, took all the magazines lightly, took out all the artificial sweeteners and incorporated natural sweeteners. In addition, we are launching an egg-enriched eggplant with 10 grams of protein in each eggplant, when this is the first time there has been such ice cream in Israel. "
Most ice creams on the market are marked by sugar and fat, is there a decrease in sales?
"We do not see such a trend yet. January and February were more rainy than last year and so it is misleading to judge what is happening in the market. We talked to our counterparts in Chile when they made the legislation and, according to them, the ice cream category was not affected at all and it continued to grow. Over the past few years, the ice cream category has grown twice as much as the food market, at 19% versus 10%, and over 90% of ice cream products are labeled as sugar, but we have made sure that in each category there is one or two products that are not labeled as baby legends, Whales in impalas, legends and home-consumption packages. Whoever wants to choose, he will have an alternative. "
Will prices rise this year?
"Out of 200 products, we have lowered 8% of the prices of the Crunch Pop product, and there is only one product that is 3.3% more expensive and is a Crunch Ice Cream. This is a product that is full of chocolate at its core and very chocolatey."
The Corona crisis is likely to affect you?
"In the meantime, we did not shoot the Extreme campaign scheduled for tomorrow in Thailand. We have imports from Europe, and as long as a clean Europe does not matter. Our imports account for about 12% of sales, and our ambition is to bring in more imported products from the Toblerone, Milka and Oreo brands. Constantly looking at the trends in the world and checking the import into Israel. "