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Shortly before the Hamburg election: Greta Thunberg comes to the demo - does that still have an impact on the result?

2020-02-19T11:50:55.835Z


Greta Thunberg plans to register a brand - her own climate movement "Fridays for Future". Your reasoning for this sounds drastic.


Greta Thunberg plans to register a brand - her own climate movement "Fridays for Future". Your reasoning for this sounds drastic.

  • Greta Thunberg has the term “Fridays for Future” protected as a brand.
  • The 17-year-old climate activist posted a detailed explanation on Instagram.
  • Now an Austrian company could snatch the patent away from Thunberg.

Update from February 14, 10:00 a.m .: Greta Thunberg comes to Hamburg - on February 21, just two days before the elections in the Hanseatic city. Thunberg comes to Hamburg to take part in a Fridays for Future demo. "The visit by Greta Thunberg shows that Fridays for Future , like the climate crisis, does not stick to national borders and that Hamburg will be the focus of European attention on the day," said co-organizer Arnaud Boehmann. He further emphasized that the election for Hamburg citizenship on February 23 was not a regional matter, but a very important accent for climate policy across Germany.

On her planned visit in a week, Thunberg will be in the Hanseatic city for the second time. Around 30,000 participants are expected to attend the climate demonstration. The young Swedish climate activist will give a speech, and the Hamburg hip-hop group Fettes Brot will also appear. Almost exactly a year ago, on March 1, 2019, Thunberg had participated in a climate strike in Hamburg for the first time.

Greta Thunberg wants “Fridays for Future” protected - now a company could preempt her

Update from February 13: Just a few weeks ago, Greta Thunberg had applied to have “Fridays for Future” protected as a trademark. Above all, she wanted to ensure the unasked and undesirable commercialization of the three words that have stood for a youth movement worldwide since 2018 that is committed to climate protection. In Germany and Austria the company kitzVenture could come before you. The Austrian company has applied for patents for "Fridays for Future Germany" and "Fridays for Future Austria" in Germany.

The company has already caused quite a stir in Austria because it wants to patent standard terms such as "Tiroler Madl". The "Fridays for Future" patents should not be used to generate profits , however, according to the company based in Tyrol. Rather, they want to give the protected brand names to the Greta Thunberg Foundation "Stiftelsen The Greta Thunberg and Beata Ernman Foundation". So everything for a good cause, says Managing Director Patrick Landrock in an interview with the Tyrolean daily newspaper (TT) "We are not interested in using these brands economically." This altruistic act would be new for the company.

KitzVenture's managing director and lawyer Landrock is particularly known in Germany for warning companies about “defective imprints or a lack of data protection declaration and demanding reimbursement of costs,” reports the TT . Accordingly, German lawyers are said to have specialized in specifically defending companies against the Landrock lawsuits.

Greta Thunberg: "I apologize to everyone" - surprising step with "Fridays for Future"

Original message from January 29, 2020:

Stockholm - Where it says " Fridays for Future" , " Fridays for Future" should also be there. The name should be protected against misuse - that's why Greta Thunberg * has now applied for the protection of her name and that of her climate movement as trademarks . Both would be used constantly and without consent for commercial purposes, said the 17-year-old from Sweden on Instagram: "That's why I applied to have my name, Fridays For Future, Skolstrejk för klimatet etc. registered as a trademark" "Skolstrejk för klimatet" is the Swedish slogan of the climate movement - in German: "school strike for the climate".

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Becomes the official brand now: Greta Thunberg

© AFP / CRISTINA QUICLER

Thunberg explains on Instagram that she and her colleagues are absolutely not interested in brands. Unfortunately, this step had to be taken. First, the weekly newspaper Die Zeit reported on Thunberg's advance. Accordingly, a corresponding application was already received by the EU Intellectual Property Office in December 2019. The applicant was the foundation "Stiftelsen The Greta Thunberg and Beata Ernman Foundation" based in Stockholm, which was founded by Thunberg and her family * .

Video: who is Greta Thunberg?

Greta Thunberg wants to secure its own brand: "Unfortunately we have to do that"

It is a non-profit foundation, says Thunberg in the unusually long Instagram post, which will deal transparently with book * royalties , donations and prize money , for example. The foundation will work for ecological, climatic and social sustainability as well as mental health .

In her Instagram post, Greta Thunberg also provides information about fraud with her name: “There are individuals who pretend to be me or who claim that they 'represent' me in order to get in touch with high-ranking people, politicians, the media, artists and so on get. Please be warned that there is and be skeptical if you are contacted by 'me' ”, warned Thunberg. "I apologize to anyone who has already done this," she continues. “Fridays for Future is a global movement that I founded. It belongs to everyone who participates in it, especially the young people. It cannot - and may not - be used for individual or commercial purposes. "

National coach Jogi Löw recently commented on the climate movement initiated by Greta. And he also has a clear opinion on Greta Thunberg himself.

Greta Thunberg: Trademark law on "Fridays for Future": "There is no intention to make money from it"

As Die Zeit has researched, one of Thunberg's fellow campaigners, Janine O'Keeffe , also wants to secure the trademark right for certain products with the slogan "Fridays for Future" - for example for backpacks or hats. "There is no intention to make money from it "O'Keeffe said to the newspaper. Like Thunberg , she wants to protect the climate movement from abuse.

It's hard to dispute that “Fridays for Future” has a certain radiance. In "Anglicism of the Year", the addition "... for Future" in Berlin just emerged as the winner. The movement is supported by activists worldwide. Greta Thunberg , however, may have recently announced her retirement as an activist. The Swedish climate activist often has to face criticism from various actors. Now the member of the Bundestag Philipp Amthor (CDU) commented on Greta Thunberg - and he proposes an explosive theory. Party colleague Friedrich Merz also has his own hypothesis about Greta and her fellow campaigners.

Greta Thunberg and FC Bayern Munich? Actually, both have little to do with each other. But Mehmet Scholl now called an FCB star "Greta Thunberg of German football".

Greta is also an issue at Carnival - but less because of its fight for the climate, but as a costume trend.

frs with dpa

* Merkur.de is part of the nationwide Ippen-Digital editors network.

Source: merkur

All news articles on 2020-02-19

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