People who gather information, research, discover new information and expose you to information you would never have come to yourself are journalists. People who express their opinions are publicists. There are not many journalists in Israel today. In contrast, there are loads of people expressing opinion.

The important and good debriefings have dwindled. Today, some of the communications systems in Israel find it difficult to hold full-time investigators, not least a proper investigative department. So instead of debriefing programs, there are textual programs. It's cheap, available and easy, they'll say it like that, they'll say the opposite, here we have a plan. Right and left, secular religious, that's how we created a right mix and balance and filled a broadcast hour.

Most who study media today do not want to be a journalist to change the world. When I taught communications, many of the students referred to journalism as a leap for advertising and celebrity. Being famous is fun, recognizes you, treats you. When you are a researcher or news editor no one knows who you are. In an age when publishing is everything, who wants to spend months of his life collecting information and cross-sourcing sources when there is no chance of eventually getting anything out of it? Who will go out and sweat and chase after the story, when you can sit in the air-conditioned studio and drive?

And there are social networks too. Every provocative tweet becomes the call of the day, every status is a fact. If anyone has posted a status that has won thousands of likes, they will be invited to the studio to talk about the status that everyone has already read. This is how communication is created that is mostly opinionated, not stories from the field. What I think about the story - has replaced the story itself. It is a distinction that must always be remembered, but especially now, in every direction, fighting for consciousness, and it seems to us that all the cards are on the table.

People who are defined as "media people" but in practice only represent attitudes and philosophies - are not necessarily journalists in the classic sense of the word. Consider the difference, for example, between Shimon Ricklin and Amit Segal. Segal's views are similar to Ricklin's, except that Segal is responsible for exposures and investigations of weight and significance. So does Raviv Drucker, and Amnon Abramovich and Kalman Libeskind - all of them, without exception, hold the agenda. But everyone has also often brought us new information that has had an impact on our lives and the public agenda.

Too many people want us to think that their opinion is, in fact, knowledge. It serves their goals and political interests. It is their way of blurring reality and thus blurring the ability to distinguish between the main thing, the truth and the lie. Do not let them analyze reality for you; Insist on your right to do it yourself.