Change of mood in campaigns and in communication campaigns. Jeremias are no longer the only music that defenders of the agricultural world can play.
The French farm is, however, more than ever, confronted with a series of challenges and threats: the trade war which the great powers are waging, with customs barriers, reinforces the already lively competition from foreign farms; relations remain difficult between upstream agriculture and its industrial agrifood customers and distributors; the smear campaigns against the agricultural world are more and more virulent on the part of the “ultras” of the ecological and vegan causes; regulations (French or European) are sometimes restrictive and unjust; the renewal of future generations, with a third of the heads of operations (there are over 450,000 in France) who must retire over the next decade, threatens the very future of the
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