Facebook, Twitter and Instagram: Digital election campaigns are becoming increasingly important for parties and political groups. Nevertheless, everyone does not want to do without analog advertising.
Bad Tölz-Wolfratshausen - The digitization of the world is constantly advancing. How does this affect the local election campaign? Our newspaper asked around parties and political groups in the district.
"Compared to the recent local elections in 2014, we are relying significantly more on digital advertising," says Thomas Holz, district chairman of the CSU. In addition to the classic homepage, the Christian socialists have a Facebook page, and since 2019 they have also sent messages via Instagram. A total of five party members, including Holz himself, are behind the network activities. “We share the work. If you take the most beautiful photo at events, upload it right away, ”says the cook.
Local elections: Do not neglect the analog election campaign
Young potential voters in particular could be better reached through social media. "It is not the case that young people are not interested in politics, they only inform themselves differently," says Holz. The Christian Socialists in the district reacted to this - and deliberately brought members of the Young Union into the campaign team. Times when advertising campaigns mainly consisted of glossy brochures, posters and flyers were long gone for the CSU. But: "Under no circumstances should we neglect the analog election campaign," emphasizes Holz. Not only older semesters still liked to read the daily newspaper and not the computer mouse when it came to forming opinions, said the cook.
The Social Democrats are also pursuing a strategy 2.0. District chairman Wolfgang Werner is certain: "Without a digital election campaign, it is no longer possible." Apart from their homepage, the comrades also inform their sympathizers via Facebook. Only SPD district candidate Filiz Cetin has an Instagram account. "After all, it is the face of our party," explains Werner. According to Geretsrieder, members of the young socialists informed their older colleagues about the subject of social media in a seminar - and trained them. Nevertheless, it is "essential" to rely on campaign materials such as posters and flyers. But according to Werner, it is only a matter of time before the analog election campaign is replaced by the digital one. “This way we could save money and at the same time reach specific potential groups of voters in a more targeted way,” says Werner. In order to get as many votes as possible when advertising,
Parties in the election campaign still follow certain rules
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"It won't work without a digital election campaign"
Homepage, Facebook and a Twitter account: The FDP feels prepared for the campaign on the World Wide Web. "We rely heavily on digital advertising," reports district chairman Fritz Haugg. The Free Democrats fire several Facebook posts a week. “Before the Bundestag election, for example, I posted 40 reasons why it is worth voting for the FDP. It was very well received, ”says Haugg. However, the FDP does not do without classic election advertising in the daily newspaper or at the information stand. The Planegger: “It is important to combine the two.
According to their own statements, the Greens are well positioned online in the district. "For the first time we have hired a web coordinator," reveals district director Alexander Müllejans. The specialist primarily takes care of the internet presence of the district and mayor candidates. “In 2014, the digital election campaign was not an issue for us, it has changed a lot,” says Müllejans. Friends of green politics seem to appreciate this: The Instagram of the Kreis-Grünen has 232 subscribers. But Müllejans does not demonize classic advertising media: "After all, we live in a colorfully mixed society in which not everyone gets information on the Internet," said the Eurasburger.
Green ones set web coordinator
The situation is similar for the Free Voters (FW). "We feed our Facebook and Instagram pages with short videos again and again until the election," says Susanne Merk, chairwoman of the FW in the Bad Tölz-Wolfratshausen district. According to the Gaissacherin, the relationship between analogue and digital campaigns has "not changed much" since the 2014 local elections. Six years ago, the FW made small films about political work in a circle. Merk: "Only Instagram has been added." But she knows that older semesters still prefer election prospectuses. Merk: "We will not neglect this group."
The “speed debating” in Wolfratshausen was also “old-fashioned”: 40 young people there personally examined the five candidates for the mayor of Wolfratshausen.
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