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First Release: Ben & Jerry's Launches Ice Cream for Election | Israel today

2020-02-25T10:27:06.456Z


Third time ice cream: "ONE SWEET VOTE" will be offered at the upcoming election in the factory stores • Vanilla ice cream and chocolate with chunky desserts


Third time ice cream: "ONE SWEET VOTE" will be offered on the upcoming election day at the company's factory stores • Vanilla ice cream and chunky chocolate

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Ben & Jerry's is launching ice cream for Election Day to encourage as many people as possible to vote. This is "ONE SWEET VOTE" ice cream. The ice cream will only be offered on Election Day and, according to the company, through the variety and quantity of ice cream additions, reflects the variety and diversity and beauty that the population of Israel has.

The ice cream contains two flavors combined: vanilla ice cream and chocolate ice cream and is rich in flavor and full of many varied chunks. The vanilla ice cream and chocolate ice cream contain peace-symbol chocolate pieces and chocolate-coated almonds, with white chocolate pieces in Blondie and Brownis. .

Avi Singer, CEO of the company, told Israel Today that, "We will offer thousands of ice creams of this kind during the election day at our factory stores. It's not just ice cream in pies, but also ice cream in the cup, glass and whipped cream. "

As to whether the US company is launching a partner, Singer says, "We did not share them because it was our company's decision from now on. When announcing third choices we went out on social networks and wrote that we wanted to come out with a new flavor and we don't know what to put in. We received thousands of comments and ideas And posted about it in the world as well. "

Isn't this a gimmick?

"We want to encourage voting, so it's not a gimmick, there is added value here. Because of the situation in the country, we decided to do something to encourage voting."

Was there such a move in global society?

"When Obama ran for president in the United States and his campaign was" yes we can, "the company's campaign was" yes pecan "for the same weight."

The ice creams can be obtained at Ben & Jerry's factory stores in Israel, bearing 5, Yavne. Harvest 6, Beer Tuvia. Price: NIS 14 per ball.

Source: israelhayom

All news articles on 2020-02-25

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