If there is one party that the election campaign has managed to get something good out of it, it's Shas. Her latest election video has been successful with another and significant story of what's going on around us. In the video we follow the image of an Israeli whose life story is interwoven with the story of the state: in 1948 he is a child His family bursts into tears, thanking God for the establishment of the Jewish state. A decade later, he attains a bar mitzvah, ascends the Torah and reads on the Sabbath. He enlists and swears on the Bible. In 1967, his pregnant wife was moved by the Western Wall. In the 1980s, he was already marching with his son alongside signs for the new Shas party, and by the way he was already a proud grandfather calling his grandson "Ovadia," after Maran, of course.

The video addresses the most important audience in terms of Shas: the traditional. The public that is supposed to make Shas from the "Agudat Israel of the Sephardim" a much broader and more meaningful party. Commentators estimate that out of the nine party mandates, at least half do not come from the ultra-Orthodox public and do not send their children to ultra-orthodox education. To this public Shas appeals to increase its power.

The traditional public, about 30 to 40 percent of the Jews in Israel, is deeply connected to the military and the state, but suspicious of its institutions as a result of long-standing exclusion. He is state and Israeli, but far from the state speakers like Yoaz Handel or Yair Lapid elitists. He is connected in the depths of his identity to Judaism, the synagogue, the poets and the legacy of the House of Father, and he repeatedly senses how fair Israel is ridiculing this sentiment.

Shas enters this space. She traditionally offers Judaism with soul and nostalgia, and more so - a new Israeli story. No longer the gurionic melting pot that tried to seize Judaism and transform it into a soulless nation, but illustrates how intertwined Israelis and Jews are. You have dropped meaning and depth to the Jewishness of the state.

Shas manages to appeal intuitively to the traditional public, without a hint of condescension or stereotyping. Think of Benny Gantz and Moshe Ya'alon playing backgammon and drinking mud coffee, or any other politician embarking on a Dawin round at the Mahane Yehuda market with falafel dripping. Shas above all that.

Shas is at the heart of a traditional party, most of its supporters have always been such, and it has always presented a social, moderate and pragmatic agenda. But its campaign slogan - "Jewish State" - is missing one significant word: "Democratic." Here, due to its Achilles. The party that Rabbani meets with the traditional public when it comes to the synagogue on Saturday evening may think that this public will easily give up the democratic and liberal space, but this is of course a mistake.They should remember that after the synagogue and consecration, the traditional can also watch a Friday studio or go out at the club. He joins Judaism with no aroma of coercion. He admires the gay Amir Ohana and disapproves of the crowd. Haredi harassment, in part in relation to women who cannot yet be elected to the party.

Shas is working in the right direction and positioning itself as a kind of Spanish religious Zionism that presents traditionalism and waiting as a new organizing story for Israelis. In light of the constant tension between the first and second Israelis, between the religious and the secular, we need this unifying story as thirsty for water.

Adv. Ofir Tubol is the founder of the Golden Age movement