Reservoir: D-Day addicts

They only had eyes for her, during the last edition of the Rétromobile show, on the Reservoir stand. The love rating of the good old jeep, decades after its landing, cannot be denied. It deserved a watch to pay tribute to it, signed by the young watchmaking house, born in 2015, combining French luxury and Swiss Made movements. "Our inspiration comes from everything that is vintage measuring instruments: car, plane, submarine, pressure sensor ...", says François Moreau, its founder. In addition, there is a choice of radical time reading, with a trio of complications in place of the three traditional hands: a retrograde minute in the form of a tachometer, a jumping hour at the counter and a power reserve in the form of gauge.

SDP

“Despite these complications, we were also very careful to maintain a measured, affordable price positioning. The price of more than 90% of our watches is between 3,750 and 4,300 euros. ” For this Battlefield D-Day, the aesthetics of military vehicles was obvious. “There are very recognizable design elements such as the white star, the font painted on the covers, the very specific meter needle… , explains François-Marie Neycensas, partner and director of marketing, digital, communication. And of course the khaki color, very difficult to make, associated with a gun barrel finish. Finally, in memory of those who fought for our freedom, part of the sales of these pieces will be donated to an association of American veterans. ” This source of military and vintage inspiration should continue tomorrow with watches associated with other WWII operating fields: sand color for Tobrouk, Pacific blue-gray for Midway.

Battlefield D-Day, € 3,750 (Reservoir-watch.com).