To offer a service tailored to their affluent and wealthy clientele, the major banking networks offer private management solutions. They allow customers already with a solid heritage or promising profiles to have access to better quality products than those of the agency around the corner. The aim of this strategy: to retain individuals who are likely to subscribe to savings products and therefore generate high margins for the bank.
1. Who can claim these services and products?
If all banking establishments roll out the red carpet to clients with wealth, it is however necessary to show white cred to access private banking services. On average, depending on the network, from 150,000 to 500,000 € of financial assets managed in the establishment are necessary to be upgraded. These criteria are flexible, the banks also look kindly on high-potential business customers, who form an important fabric
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