Many chains offer special offers for selections • "It's a day the restaurant is blown from noon to night" • Car dealerships and furniture marketers also want to enjoy the shopping celebration, which in the previous round resulted in 6,000 transactions per minute on credit cards

• Azrieli Mall in Tel Aviv on Election Day // Photo: Yehoshua Yosef

From the ballot box - to the stores: For older people, it is clear why not every Saturday, but many are actually glad that the Election Day is repeating for the third time in a year, unprecedented in Israel.

Hanan Kopel, a restaurant owner in Netanya, tells Israel Today: "As a restaurant, I love elections and are glad to have them again. It's a day the restaurant is blown up from noon to night."

Not only does Hanan the restaurant enjoy this day, mall owners, chains, restaurants and entertainment complexes are expected to enjoy high revenue compared to any other day of the year - reports are up 700% -400% from the daily average. But shoppers 'raids on shopping malls - 3x more than daily visitors, require sellers to fight for visitors' attention and drive them to buy. This time traders are hoping for an even bigger jump from the previous two election days for two unique reasons: the sabbatical this time near Passover shopping and the number of Israelis in a larger country than usual this season due to overseas tourism curfew accompanied by fear of the Corona.

Crowds at malls

According to Liron Elkayam, CEO of Citrus Mall, "Fashion stores will offer up to 70% off the winter collection and up to 50% off the summer collection. In the previous election days we have seen a 180% increase in shopping these days and that is what we expect today. "

The management of the complex opposite the Village Village in Hadera expects to visit the complex 2.5 times more than an average day. Daniel Alfie, marketing manager of Beachfront Village, notes that "the complex's restaurant management expects a 300% revenue increase and a 200% increase in the various stores." Alex Kaplan, Dizengoff Center's marketing director, also anticipates a large number of visitors. He said, "We believe about 60,000 people will arrive. This is twice as much as a regular day."

Merav Horwitz, vice president of marketing and advertising for Pro-Mol, managing and marketing malls, says that Purim holiday will also affect sales and election day will be a shopping celebration that will double the revenue. " According to Dan Itamar, vice president of marketing and strategy for the Brill Group, "Glee Network, as well as Nine West, Lee Cooper and the STEP IN website will offer special discounts of tens of percent. So does Eli Plus, director of the Octopus fashion chain, which promises high discounts, "internationally, too."

In any case in Jerusalem // Photo: Oren Ben Hakun

All respondents are unanimous that the Corona has no effect on the number of visitors to the malls at this time. Some believe that the effect is an increase in the number of visitors who, as mentioned before, are flying overseas and the shopping they plan to undertake on these trips they will now do in the country. % Off the 2020 collection.

The Italopa chain offers 40% off leather and fabric living room systems. Significant discounts are also offered on the Beitili network, IDdesign, Carmel Flor Design, the URBAN furniture chain Goodnight by Aminach, Aminach and American Comfort. In the area of ​​luxury brands Jaguar and Land Rover will hold a sales event with discounts of approximately NIS 100,000. As a leader, importer and marketer of Mercedes, you will offer a drink bar and culinary experience in showrooms and special benefits. A handset company that markets Suzuki vehicles will offer attractive private leasing.