The news came in a terse statement late today: "The spread of the Covid-19 epidemic, which is spreading throughout the world, calls for strong decisions to protect our homes , their employees and all those who work for our industry. Consequently, the Board of Directors of the Haute Couture and Fashion Federation considers that the conditions are not met to allow the Paris Fashion Week® Men's Fashion, scheduled from June 23 to June 28, 2020, to take place. Haute Couture week scheduled from July 5 to July 9, 2020. However, the Federation is actively working with its members on the possibility of alternative projects. ”
A few minutes later, his Italian counterpart, the Camera Nazionale della Moda Italiana, leaned towards the "postponement of the shows and presentations of the Milano Moda Uomo which was to take place from June 19 to 23, 2020 in September 2020 during the week of women's collections ”.
Two weeks ago, Pitti Uomo, the world's leading men's ready-to-wear trade show held twice a year in Florence, gave a glimpse of what Spring-Summer 2021 Men's Fashion Week might look like. The organizers of the fair notified by email to journalists and participants to announce their intention to organize a “physical and digital” plan, in particular by strengthening their e-PITTI Connect platform “in a new and advanced version” which will allow buyers to connect outside of the fair. All the same, adding: "What we want to say to you loud and clear is that we are all working hard to open the fair next June on the dates announced."
While the big names in fashion announced one after the other the cancellation of their cruise parades scheduled for the spring, here are the main events that punctuate men's fashion and Couture Week that are affected. Since the start of the Covid-19 crisis in China, the entire luxury industry, supporting countless companies, artisans and creatives around the world, has been plunged into uncertainty and has to face enormous challenges for the future.