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Written by: Golden Chess
2020-04-08 01:49
Date of last update: 2020-04-08 01:49Government advertisements often appear in major media. What is the expenditure of advertisements? In his reply to the Legislative Council ’s Special Finance Committee, the Office of the Government Chief Information Officer stated that he had published advertisements in various media organizations last year, including the promotion of the winners of the 2019 Hong Kong ICT Awards and the recruitment of entries for the 2020 Hong Kong ICT Awards Wait.
In terms of frequency and price, the UGC has published 33 advertisements on Facebook last year, with a total expenditure of 303,000 yuan, a total of 2.3 million display times, and a total of 43,000 click-through rates.
The UGC has published a total of 33 advertisements on Facebook last year, with a total expenditure of 303,000 yuan. (Profile picture)
Last year, the expenditure and details of media organizations where the OGCIO had advertised
Mo Naiguang, a member of the Legislative Council of the information technology industry, asked the Government ’s Information Office about the issue of advertising last year. The authorities said that the number of advertisements posted on Facebook last year was the highest, followed by Sing Tao News Corporation with a total expenditure of 206,000 , Including advertising once in the group's publications "Toutiao Daily" and "English Tiger News", the expenses were 33,000 yuan and 8,500 yuan respectively.
In terms of broadcast media, the Office of the UGC last year broadcasted an advertisement on Hong Kong Radio to promote cybersecurity messages. It continued to be broadcast every Saturday. As of February 29 this year, the expenditure was 215,000 yuan.
Mo Naiguang raised questions to the Government Information Office about advertising last year. (Profile picture / Photo by Zhang Haowei)
In addition, in the advertisements published on the Internet last year by the OGCIO, the audiences of the various media are quite different. In the advertisement for the recruitment of the 2020 Hong Kong Information and Communication Technology Award entries by the authorities, the authorities have publicized on platforms such as "Hong Kong 01", "Google Ad Network" and "LinkedIn", among which the advertising expenditure on "Hong Kong 01" is the largest. The daily advertising is 55,000 yuan, and the audience is 20,000.
The "Google Ad Network" expenditure for a period of 61 days is 40,000 yuan, the number of display times and click-through rates are 2 million and 12,000, respectively. On LinkedIn, the number of impressions and click-through rates were 470,000 and 250, respectively, and a 52-day advertising expenditure was 40,000 yuan.
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In the advertisement for recruiting the 2020 Hong Kong Information and Communication Technology Award entries by the authorities, the authorities have publicized on platforms such as "Hong Kong 01", "Google Ad Network" and "LinkedIn". (Screenshot of Legislative Council documents)
Facebook Government Information Technology Director's Office Advertising
