Recall that the process of mask snatching and fighting at the rudder of the Japanese city is like "fighting" the goods directly from the factory

Thematic visits

Written by: Lin Leqian

2020-04-11 11:30

New coronary pneumonia broke out early in the year, and the whole city suddenly became "mask scarce." People rushed around to search for and buy masks, and even queued up to buy overnight. It's nervous in front of the store, and it's not easy after the store. Since the outbreak of the epidemic, Japan Home, an international household retailer (1373), has purchased masks everywhere and staged multiple "robberies" around the world. Group Chairman and Chief Executive Officer Wei Lixia admitted: "In the two weeks after the Chinese New Year, the price of masks has increased. Up to 10 times, all sorts of order rejections and order bookings are very worrisome! "

Later, epidemics broke out one after another, and the supply of anti-epidemic materials was in short supply, making procurement increasingly difficult. "Mask mask" has given the retailer a rare lesson that is worth recording. The unexpected result was that Hong Kong, which had long relied on imported goods, began to reflect on the feasibility of "self-sufficiency". Wei Lixia revealed that the current mask procurement is still difficult. The group is preparing two mask production lines, and has already spent more than 1 million to purchase machines. It is expected to be put into production in May.

At the end of January this year, the Yau Ma Tei branch of Japantown lined up with long queues to buy masks. (Profile picture)

"I have done Japantown for 29 years. This lunar year is the busiest! I only sleep for 4 to 5 hours a day for two consecutive weeks. All my colleagues are on leave and come back to work as if fighting." The new crown pneumonia broke out during the Lunar New Year. Quickly enter the "battle" state. Wei Lixia explained that since the beginning of January, the demand for masks has soared, and the team has stepped up the procurement work. When she visited the shop on January 28th (January 22), she found that there were long queues everywhere to buy masks. Colleagues who are on annual leave start purchasing work, and take out the goods of Vietnamese containers early. Over 5 million masks have been sold so far in the Lunar New Year, quickly responding to the needs of the public.

Wei Lixia said frankly that the current mask procurement is still difficult. The group is preparing two mask production lines, which are expected to be put into operation in May. ﹙Photo by Gong Jiasheng﹚

The team operates 24 hours like a war

It has been more than two months since the Lunar New Year. Wei Lixia said that "a cover is hard to find" is still tight, all because of the difficulties in the procurement process. She described the situation as if it was a movie, and many manufacturers used various reasons to refrain from supplying. "Colleagues have to fly to the local area for interviews and ordering, watch the masks produced in the factory, and conduct quality inspections. They will be" clamped "from the door as soon as they are shipped. The price of masks doubled almost every half day at that time, and rose within two weeks 10 times more! If no one is present to "clamp" the goods, someone will add money at the "back door" and the goods will be gone. " She recalled that the team was running 24 hours at that time and was scattered in multiple countries to purchase goods, just like entering a combat state.

Successfully buying a mask is only the first hurdle, the team also has to face the problems of logistics, transportation and sales. "We are going to ship the mask to Hong Kong by shipping or shipping. Airplane flights have been cancelled many times, and the floor price and" pointing "have been met. We also tried to sell the mask immediately three days after the mask was produced. We were questioned by the guests. We I hope that as soon as the egg tart is baked, the mask will be delivered to the guests in the fastest time. "

Japantown recently used its own app "J FUN" to raise funds. Every member has a monthly fundraising opportunity, so that more people can buy masks. ﹙Photo by Gong Jiasheng﹚

However, the mask is more like gold, and it has been madly robbed. After the Lunar New Year, many merchants sold their masks by queuing up to collect funds. They all attracted a large number of people, and some arrangements caused grievances. Wei Lixia said that after absorbing experience, he immediately cooperated with the queuing APP "THE GULU" to distribute funds online. Recently, he used his own app "J FUN" to distribute funds. Each member has a monthly fundraising opportunity so that more people can Purchase a mask.

Epidemic prevention products drive sales of online passenger traffic up to 5 times

Everyone took a valuable lesson in the epidemic. With the increasingly difficult procurement of masks and the inadequate supply of anti-epidemic products in many countries, Wei Lixia said that Hong Kong people can only hope for local production, and Japantown is also preparing two mask production lines. Raw materials, plus Japantown has a plastic factory, sales team and store network, is expected to be put into production in May. She believes that with the government ’s support for mask production, Hong Kong people will be self-sufficient in the future, and the epidemic situation in the Mainland will be stable. As long as the supply of mask material meltblown is stable, masks can be produced smoothly.

The retail industry has entered a super cold winter, and the value of sales in February recorded the largest decline in history. Wei described the epidemic as a major hit to the industry, but the Japanese city, which is the main product of the people's livelihood, has little impact. The Group also seized the opportunity to sell masks Alcoholic hand rub and disinfection and cleaning products, etc., have significantly driven overall sales. She revealed that more people are aware of the epidemic and its online platform has increased its passenger traffic by about 5 times after the Lunar New Year. It is expected that online sales will reach 60 million this year In the future, more products with lower unit prices and consumables will be added to increase platform competitiveness.

Recall that the process of mask snatching and fighting at the rudder of the Japanese city is like "fighting" the goods directly from the factory

[New Crown Pneumonia] Japanese city parent company: Epidemic prevention products support business without layoff plan

[New Crown Pneumonia] Japan City App App Masks to buy at designated four stores on Friday

Japan Town International Home Furnishing Retail New Crown Pneumonia Mask Teaching and Quote Retail Market Retail