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Apple launches new $ 399 iPhone

2020-04-15T17:49:36.698Z


It looks like the iPhone 8 but has certain technical characteristics of the last flagships presented at the end of 2019.


A new iPhone, without fanfare or queuing in front of stores: Apple presented on Wednesday a new entry-level smartphone in a context of economic crisis and consumers confined to their homes due to pandemic.

Read also: Our test of the iPhone 11 and iPhone 11 Pro: the Figaro verdict

The new iPhone SE, successor to the device of the same name released in 2016, will cost $ 399 or more, depending on the options, the brand said in a statement. In appearance, it looks like the iPhone 8 (launched in 2017), but it has certain technical characteristics of the last flagships presented at the end of 2019, the trilogy number 11, in terms of computing power in particular.

The first iPhone SE was a success with many customers who liked its unique combination of small size with peak performance and affordable price. The new second-generation SE builds on this good idea and improves it in all areas, ”said Phil Schiller, marketing manager for the Californian group.

The launch was delayed from March to April, according to Daniel Ives, an analyst at Wedbush Securities, due to production delays in Asia, where the new coronavirus appeared at the start of the year.

" Apple had a difficult decision to make but ultimately they gave the green light in the hope of an undoubtedly moderate but immediate success ", he comments. " Given the underlying demand and our data on the previous SE, we believe that around 20 to 25 million new iPhone will be sold in 6 to 9 months is a realistic target ."

Waiting for the iPhone 12

The apple brand could generate revenue while waiting for its new star, the iPhone 12, which should be its first handset with 5G, well after its competitors. It should have seen the light of day in the fall, but " it seems extremely unlikely to us, " says Daniel Ives, " because of the continuing difficulties in the supply chain in Asia ."

Not to mention " the pandemic which makes consumers worried about their health, food shopping, jobs, the shortage of hydroalcoholic gel ... (subjects) which pass before the purchase of a new iPhone at 1,000 dollars and more " .

Read also: Coronavirus: Apple in turn publishes mobility data

South Korean market leader Samsung released several new smartphones last week. One of them includes the possibility of using ultra-fast 5G waves and costs less than $ 500.

Google could follow suit with the two main manufacturers. The American giant generally launches its new devices at its annual developer conference, which was scheduled for May, before the containment measures lead to its cancellation. It could release the Pixel 4A, to succeed the previous model at a reduced price.

Source: lefigaro

All news articles on 2020-04-15

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