[Tsuen Wan Distillery] Handover Gin buys wine and dresses locally

Burst

Written by: Peng Kaixin, Shao Peilin

2020-04-16 17:45

Are "Made in Hong Kong" products more attractive? A winery claimed to be the first company in Hong Kong to brew local gin wine (Gin) on a social platform. The result was revealed by the customs as "selling sheep meat". The so-called local gin wine is from New Zealand, and the company only posted on the bottle. label.

A reporter from "Hong Kong 01" found that the company involved in "Handover Gin" had launched a crowdfunding campaign online, with a target of 200,000 yuan, and finally got 77 people "study fee" of 70,000 yuan. In the crowdfunding promotional video, a man who claimed to be Steve introduced the company's business and said that he was Hong Kong's first locally produced felt winery. In the past few years, he prepared for the establishment of a factory and negotiated with different government departments in Hong Kong to ensure that the winery meets Hong Kong standards. Seeing the content of the clip, Steve emphasized that in order to make delicious felt wine, he claimed to add herbal materials such as ginseng, cinnamon and local epimedium, and emphasized that "we call it a Hong Kong winery because each wine also has a Hong Kong color. "

The company filmed the business and hoped to raise about RMB 201,000 online, and eventually they raised about RMB 70,000. (Website screenshot)

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The "Handover Gin" feature on the crowdfunding website introduces the concept of the winery, which is called the first Hong Kong gin in Hong Kong. It is made by adding herbal materials such as ginseng, cinnamon and local epimedium to the wine. In addition to preserving the English tradition, the Felt Wine has also added Hong Kong elements, "it is a unique Hong Kong taste brought by 11 kinds of herbs." Steve also said that "Handover Gin" won the "Cathay Pacific International Spirits and Wine Competition" from 2017 to 2018. He prides himself on the fine distillation process, and each wine is the best produced.

"Handover Gin" originally hoped to raise about 201,000 yuan online, and eventually raised about 70,000 yuan. The money raised was mainly used to purchase equipment. In addition to crowdfunding, "Handover Gin" was also interviewed by the media in high profile, and from time to time uploaded pictures on the Facebook page to show a still that can be used for distillation and processing of drinking alcohol. However, the customs said that the distillery has never used this Brewing is just a way to solicit, and to attract customers with local production and local taste, is a publicity strategy.

[Tsuen Wan Distillery] Distiller as a solicitation for New Zealand felt wine as a local manufacturing customs detain 2 persons

[Tsuen Wan Distillery] "Handover Gin" is disguised as a Hong Kong-made guest sales platform

Hong Kong Manufacturing Customs Commodity Description Ordinance