225,000 euros for online sales for the benefit of SOS Ehpad

Great initiatives are always rewarded! And in terms of charitable sales, they came from the start of the pandemic mainly from the private sector. That of journalist and writer Laurence Benaïm, in collaboration with Maison Tajan, for a charity sale in favor of Ehpad, was more than meritorious. And a tour de force to be organized in record time, to bring together the prizes donated by each other!

This online sale brought in 225,000 euros. “The totality of the sums collected will allow us to continue our action in favor of EHPAD staff most in difficulty: purchase of protective equipment, transport, childcare, provision of meals, improvement of spaces dedicated to staff In this period of a crisis so particular, this mobilization of the world of arts and culture in favor of the staff of Ehpad is very comforting ", greets doctor Olivier de La Doucette, president of the Alzheimer Research Foundation, without whom this sale could not have had effective action.

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The mobilization was up to expectations with 476 bidders including 93 firm buyers, 824 auctions taken on the site, 155 lots acquired (85% of them) from eight countries: from France to Belgium, passing by the United States, Great Britain, Israel, Italy, Switzerland and Mexico.

“ The success of this sale proves to us how much enchantment is part of our values, those of donors, buyers, the whole team that I thank for having so generously proved that the dream, the art of living, taste magnetizes desires , notes Laurence Benaïm. Beauty, being so celebrated, is shared. We lived an extraordinary moment, a moment of light. My father living in a nursing home, I am particularly sensitive to the dedication of the nursing staff to whom I address all my gratitude and affection .

Beyond coming to support the cause of Covid-19, this sale is certainly a pretty adventure, as there have been so many others of crazy inventiveness in many areas. It is also a way for auction houses who want to stay in touch with the trade and their customers. “ We are delighted to have put our know-how and our energy at the service of a noble cause. It is obvious that the actors of the art market must participate in the national effort with their hearts and offer their means ”underlines Rodica Seward, president of Tajan.

16,500 euros for the Java charcoal, specially produced by Adel Abdessemed Abdessemed / Tajan

With a very wide range, buyers found their account: 16,500 euros for the Java charcoal , specially produced by Adel Abdessemed, 4,200 euros for the screenprint of Chu Teh Chun (donation from the Foundation), 4,200 euros for the watercolor, ink and collage by Marcella Barcelo (gift from Galerie Anne de Villepoix). The artist's proof of Bishop in ceramic enameled copper by India Mahdavi was sold for 2000 euros. The Moon lamp by Mattia Bonetti and Elisabeth Garouste, offered by the gallery E n attendant les Barbares, flew to 4,200 euros, the XL dresser by Jérôme Faillant Dumas (Love Éditions) was sold for 8,000 euros.

Donated by Galerie Anne de Villepoix, watercolor, ink and collage by Marcella Barcelo (detail) is carried away for 4200 euros. Barcello / Tajan

And the stars have had their success across all generations: 7,500 euros for Mylène Farmer's design, 10,500 euros for Haute Couture, a sketch by Marie-Laure de Noailles offered to Christian Dior in 1951.

The intangible experiences were also a great success: those of Guillaume Néry and his baptism of apnea (5,500 euros) or Stéphane Bern who will organize a private visit to the Palace of Versailles (3,200 euros). The same goes for the private rehearsal of violinist Renaud Capuçon (3,900 euros), the writing workshop on the memory of Leila Slimani (2,000 euros) or the day of shooting with Rachida Brakni (1,500 euros).

All the values ​​dear to the French have won over. First, heritage with the private tours of 40, rue de Sèvres, a Parisian architectural gem and the headquarters of Kering (1,500 euros), the apartment of Gabrielle Chanel (1,200 euros), the Louis Vuitton factory in Asnières (800 euros) , the Château de la Colle Noire, Christian Dior's last refuge (900 euros) or the Emperor's lodge of the Paris Opera to discover for an evening (4200 euros).

But also gastronomy: 4400 euros for a symphony of flavors orchestrated by Alain Ducasse for four people at the chef's table, called "L'Aquarium", (at Plaza Athénée). And fashion of course, another flagship of our expertise. Karl Lagerfeld's drawing for Laurence Benaïm, where the journalist is sketched in an imaginary tête-à-tête with Gabrielle Chanel (“ My dear Laurence, you arrived too late for us to talk about fashion ”, 2005), s 'is sold 3800 euros, with 9 bidders competing for the lot. A great reward to salute the efforts of the initiator of this sale like no other.