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Boosted by containment, TikTok exceeds two billion downloads

2020-05-01T19:35:37.833Z


The containment measures put in place to fight the coronavirus epidemic benefit the Chinese application.


The TikTok phenomenon app, which lets you share short music videos, has experienced a surge in popularity in recent months as a third of humanity is confined to fighting the spread of Covid-19 and is therefore looking for new ones. sources of leisure.

According to Sensor Tower, the application produced by the Chinese Bytedance has been downloaded more than two billion times across all platforms since its launch in 2016. TikTok, a social network popular with adolescents, has been installed 315 million times since January 1, 2020, a record according to the specialized site.

" TikTok was already extremely popular, but the coronavirus pandemic has caused a large number of people to turn to their mobile phones to have fun and stay connected with the outside world, hence the rise in downloads ," explains Sensor Tower. .

India, which ordered its 1.3 billion inhabitants at the end of March to confine themselves for three weeks, thus accounts for almost a third of the installations. It is followed by China, which has a specific version called Douyin, and by the United States.

Adults arrive on TikTok

This explosion in TikTok downloads is also due to the expansion of its user base. The application, which has long been the prerogative of adolescents, now sees the arrival of a new older audience, attracted by the humorous pastilles specific to TikTok, but also by stars like Will Smith or Arnold Schwarzenegger. Confined, they find in the platform a way to reach their fans from home, in a more intimate format.

Result: its owner Bytedance, which also produces business and education applications, displays insolent health despite the crisis. The company, which employs 60,000 people, has announced that it will recruit 10,000 new employees in 2020.

Source: lefigaro

All news articles on 2020-05-01

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