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The Air Jordan and its impact on sports marketing

2020-05-05T23:33:07.942Z


Michael Jordan and his Air Jordan line transformed the sportswear industry. Beyond creating a successful business model, the brand generated the trend to be a phenomenon of es ...


Michael Jordan and his Air Jordan line transformed the sportswear industry. Beyond creating a successful business model, the brand created the trend to be a lifestyle phenomenon.

Source: cnnespanol

All news articles on 2020-05-05

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