The symbolic strength of the jewel proves to be a good remedy to compensate for the remoteness, to ward off the gloom of the confinement and, above all, to continue to celebrate with dignity important events. “At first, we were skeptical, especially when we saw reference sites such as Net-A-Porter decide to suspend their activity, remembers Stéphanie Roger, founder of the multi-brand jewelry White Bird, which has three stores in Paris.We still maintained our deliveries. The last two weeks of March have been calm, but to our surprise orders have been strong throughout April, thanks in particular to gifts. The occasions, like birthdays and births, didn't stop, and we even felt like people needed to celebrate even more! ”
Gold earrings and colored stones from the designer Grainne Norton, at White Bird. White bird
The same goes for Dinh Van, who is delighted with "traffic on the website having doubled, and digital turnover having quadrupled in this very particular period"
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