On the shelves, some pairs are decidedly no longer in line with the surprisingly summer temperatures of the season. Boots and ankle boots should now give way to small mules and sandals. And soon, there will already be a place for the fall collection, the first pairs of which should appear on the shelves by July.
Read also: The puzzle of reopening non-food businesses
For the past two months, time has stood still at Minelli. Suddenly, the 206 outlets of the French shoe store, owned by the Vivarte group, in France had to close their doors on March 16 and only reopen on May 11, the date of deconfinement.
A resumption of activity all the more awaited that this stop has heavy economic consequences for the mark, already put in difficulty the previous year by the strikes and the yellow vests. Armelle Griveaux, president of Minelli expects a 66% drop in turnover for the month of March, as well as that estimated in May. As for April, it's -100%. An additional blow, the Ile-de-France shopping centers are not reopening for the moment. Across France, they represent 40% of turnover.
The teams therefore went to great lengths to pamper the shops in order to welcome customers again. Alone
This article is for subscribers only. You still have 71% to discover.
Subscribe: € 1 the first month
cancellable at any timeEnter your email
Already subscribed? Log in