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Netflix plans radical change: subscription sharing could soon be punished

2020-05-22T08:56:13.553Z

Netflix is ​​fighting against illegal subscription and account sharing. An illegal account will therefore punish users in the future.



Netflix is ​​fighting against illegal subscription and account sharing. An illegal account will therefore punish users in the future.

  • At Netflix , several users illegally share an account
  • The streaming service thereby escapes millions 
  • Netflix wants to crack down on illegal users

Offenbach - Netflix is working on a drastic change. The streaming service wants to take action against users who share their account with friends and family without permission. It's about millions.

Netflix declares war on accounts and subscriptions

In terms of  Netflix , sharing your account with friends or family is almost a good thing . This is not always illegal, but in most cases it is. As a result, many users may be shocked to hear that the streaming service is working on a solution to punish this illegal use. It is even under discussion that users who use someone else's login data will be charged for their own account.

It is not always illegal to share accounts with Netflix. There are even subscription models where the user pays for it. Because in principle a division of the subscription is not prohibited, as stated in the terms and conditions. However, this only applies to certain subscription models under specified conditions.

Netflix: In which cases sharing accounts is allowed - when not

With Netflix , there are three subscription models: Basic (7.99 euros), Standard (11.99 euros) and premium (15.99 euros). The basic model is intended for single people; sharing the subscription is prohibited. The situation is different for the standard and premium models. Here Netflix allows the subscription, but on one condition: The people must live in a household. With the standard subscription, the user pays for two accesses, with the premium subscription even for four.

With Netflix, however, it is not uncommon for users to share a subscription even though they do not live in a household. This is actually illegal, but has never been severely punished by Netflix. The streaming service itself drew attention to this loophole three years ago. In March 2017, Netflix sent a tweet around the world. The content caused a lot of conversation and was probably the free ticket for many users to share their login data with others. Netflix wrote: "Love is sharing a password".

Love is an addiction.

- Netflix (@netflix) March 10, 2017

Netflix: 35 percent of users share their account

A survey of the station's TV channel CNBC showed that 35 percent of their regular Netflix - account  share. On average, every tenth person who uses the streaming service in this way. As a result, subscription numbers at Netflix are stagnating and the provider is missing several hundred million dollars.

So it's no wonder that Netflix is fighting the illegal use of subscriptions . The streaming service not only wants to prevent the unauthorized disclosure of passwords, but also to prevent standard and premium subscriptions from being used by different IP addresses. "We're going to find a consumer-friendly solution to this problem," said Netflix Product Manager Greg Peters.

Netflix: Software Against Illegal Account and Subscription Sharing - Will Illegal Users Have To Pay Soon?

How Netflix wants to prevent illegal sharing of accounts and subscriptions is not yet known. For example, the music service Spotify tries to use random samples to ensure that family accounts are only used by those.

Another option for Netflix would be to rely on artificial intelligence, as Techbook reports. Software could help identify users who are illegally using an account. To do this, the tool uses usage data such as login data, location and time. The software would allow Netflix to bill users for the illegal account or to close it entirely.

Netflix launches new series and films every month. Which series and films users of Netflix * can look forward to, reports op-online.de *. For example, Netflix's “Dead girls don't lie” season 4 * starts in June. "The Last Dance" has already started. Netflix reveals that Michael Jordan was poisoned.

By Christian Weihrauch

* op-online.de is part of the nationwide Ippen-Digital editors network.

List of rubric lists: © picture alliance / Alexander Heinl / dpa

Source: merkur

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