Social News
Written by Deng Jiaqi
2020-05-23 08:00
Last update date: 2020-05-23 08:00France is one of the hardest hit areas of the new crown epidemic, but the local classic luxury brand Chanel has recently increased prices in the epidemic market, the most exaggerated rate of up to 20%. Hong Kong's economy is also frustrated, but on the eve of the brand price increase, many people still "row long queues" and "early buy and enjoy". Is the luxury market still hot or is it an illusion under price increases?
Owners of second-hand brand handbags said that the epidemic has caused countries to lock their cities and restrict their travel. Many brand-name lovers are addicted. When looking for someone to buy new handbags, they will switch to the second-hand market, and business will grow slightly. Speaking of the post-epidemic market, the shopkeeper believes that the second-hand market will not lose a lot of customers, and is still optimistic.
Under the epidemic, there was no need to fly to a local shop.
Although Hong Kong's brand-name stores are still operating under the epidemic, Crystie, who runs second-hand and vintage brand-name handbag stores and purchases new European handbags for customers, admitted that the store business has grown by 10% to a few months. 15%. Under the restrictions of travel in various countries, opportunities for outbound travel are reduced, and everyone is "defending the city", which has led to an increase in local sales of first-hand and second-hand brand-name products.
+3
+2
The shop is mainly patronized by regular customers. It is located in a factory building in Kwai Chung, which is not easy to find and does not open a shop every day. After opening the door is a pink world full of brand-name handbags and costumes. I believe that the fans who come will feel that they are preparing to travel through the wonderland of Alice. Crystie said with a smile that customers have a strong desire to shop, often asking "Are new arrivals?", And buying one by one: "I don't need it, but the department will continue to buy it. After buying one after another, one A large box of 70,000 mosquitoes ... a dozen, and one box is sent to a dwelling house enterprise. "She thinks that many people's travel budget will have a sum of money for" shopping ", and those who like famous brands will reserve it A sum of money was spent in famous stores. Due to the epidemic, the travel budget was "useless." Some people turned their attention to local brand-name stores, including purchasing or second-hand bag shops.
In the anti-epidemic life without leaving home, online shopping has become more common, and Crystie observed that some "mom-level" guests who only buy when traveling or only buy famous brands in local specialty stores will use the online platform to browse products , And began to pay attention to their small shops. And customers who originally only bought certain brands began to consider other brands to relieve their addiction. Even customers who were not very accepting second-hand bags began to understand the second-hand market slowly, and would consider starting with newer second-hand bags to replace them. Brand new handbags with increasing prices.
Online shopping has become more common, and Crystie has made short film shots to give customers a closer look at their handbags from time to time. (Photo by Lin Songhua)
The second-hand market of brand-name mark-ups is more attracted to
the impact of the new crown pneumonia epidemic, and the foreign retail industry has been hit hard. Many brand-name brands have been forced to close stores, and they have complained. "restock". Crystie said that the most recently inquired brand is definitely Chanel, regardless of any style. She believes that this time the price increases of different brands increased from several percentage points to as high as 20%, widening the gap between specialized stores and purchasing and second-hand stores, which in disguise makes the prices in the second-hand market more competitive.
The classic brand Chanel even increased its price in mid-May. Crystie laughed and said that customers kept asking "There is no return". (Photo by Lin Songhua)
However, Crystie revealed that because of the increase in the price of the specialty store, and the recent increase in the cost of sending goods from abroad to Hong Kong, the related styles will increase the price in the short term: "If I sell the goods on hand, the new ones will be approved, but the cost has already been If you increase the price, you must increase the price. "
20% increase in handbag prices like the owner of the end of the world: to make Quta sober
Crystie is also a Chanel fan. He opened the store for five years. He believes that this increase is a bit exaggerated. In addition to the impact of the epidemic, many customers feel that they are like "the end of the world" and can't buy handbags. She joked that she would "persuade the world" and tell her customers a reasonable price range for each handbag: "Let Ququ sober" she hopes that everyone will not buy goods at unreasonable prices at this moment of price increase and when the world is panic.
Crystie hopes that everyone will not buy goods at unreasonable prices when the world is panicking. (Photo by Lin Songhua)
Talking about the market after the epidemic, she did not have any worries. She understood that when the real economy was affected, the company was closed, and layoffs would affect the customers' mood to buy luxury goods. However, she believes that the secondary market of this type of secondary consumption can attract customers who do not want high consumption.
Chanel staff card "price adjustment" Scholar: Only super brands will increase prices under adversity
Chanel's price increase against the market, but true priceless 50 precious photos of Galeries Lafayette and cat lovers
Chanel raises the price by 10%
[New Coronary Pneumonia] A long queue of South Korean customers at the store on the eve of the price increase of Chanel
↓↓↓ Revisit the situation of market collapse in Daomen City, Guangdong on the eve of Chanel price increase in the middle of the month ↓↓↓
+2
01 Video My home ChanelCoco Chanel used to increase the price