These are the winners of containment. Much more than Amazon, the archi-leader in e-commerce, the historic brands were drivers of the non-food market from March 16 to May 10. With an average increase of 100% in their online sales over March-April, against + 15% for pure players, Fnac, Darty, Boulanger, Decathlon and Castorama drove the growth of e-commerce (+ 21%) .
"They took advantage of the successful transfer of part of their store customers to the internet," according to Fevad. A reservoir that pure players cannot take advantage of. Their reputation has been reassuring for customers who buy for the first time online.
Read also: Even deconfigured, the French love e-commerce
This phenomenon is far from having subsided. According to Fevad, the growth of non-food e-commerce has slowed since the reopening of stores. But with 25% and 14% increase over the two weeks post-May 11, the momentum remains. Médiamétrie confirms that these habits have taken root among the French, 75% of online shoppers want
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