By first reaching out to powerful Asian customers, then shutting down factories of suppliers and manufacturers in Italy before forcing to close workshops and shops around the world, the Covid crisis brought the industry to an abrupt halt. of fashion. If the luxury labels attached to the physical boutique model and dependent on tourism have suffered, the small labels, most of which sell their merchandise in retail (department stores, multi-brands in town or online) have seen their orders completely or partially canceled and sell their collections at a discount. More deeply, this sector, whose main engine is the present, "the season" which justifies its eternal recommencement, seeks in this suspended time the means to reinvent itself.
Fortunately, creation has an extraordinary capacity for adaptation, always adapting to the darkest periods, to the least favorable contexts, even inspired by what is its
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