In February, spa director Brita Hohenreiter was pleased that this year it was possible to present positive overnight stays at the beginning of the year. Then came Covid-19. In the meantime she speaks in the spa, tourism and business committee of a "historical minus" in tourism figures.
Bad Tölz -For the overnight stays in April, the Tourist Info registered a minus of "fabulous" 93.6 percent, and even 97.4 percent for arrivals. 70,000 overnight stays had been lost. Even with the optimal course of the remaining season, this loss cannot be made up for "simply because we don't have enough beds."
Many potential guests are insecure
The “tourist euphoria” of Bavarian politics, which assumes that tourism will boom in summer, is not the only reason why the Tölz chief tourist expert is skeptical. They had also short-circuited with the Tölz hosts for an outlook and an assessment of the situation. Conclusion: There is great uncertainty among many potential guests.
"A historic minus": In April, the tourism figures in Tölz collapsed completely. “Only business travelers and fitters were guests,” says Brita Hohenreiter, director of the Tölz spa.
The money is much scarcer and many families are affected by short-time work. Last but not least, many have already used their vacation quota for childcare in the past few weeks. There are also no conferences, group or school trips. This particularly affects the sports youth hostel on the Flinthhöhe, adds the spa director.
Longing for a "black eye"
Hohenreiter, who is celebrating her ten-year anniversary in Bad Tölz this summer, notes positively that all Tölz houses will probably open again. "I haven't heard anything to the contrary."
You can book from the end of May. "It is starting slowly." With numerous advertising measures in print format and on many digital channels, Tourist-Info tries to provide accompanying marketing support. “Breathe easy” is the name of a special campaign that Gabi Peters introduced to the councilors.
Bookings are slow
According to Hohenreiter, TI employees observed an astonishing trend in these first booking days after the lockdown. Houses that have a restoration are already well utilized. The guests apparently worried that it could be difficult to eat and looked for houses with their own food. The occupancy of small holiday homes also started relatively easily, Hohenreiter reported. Closed small units are easier to supply.
Some of her colleagues, says the boss of the Tölzer Tourist-Info, anticipated that a year-on-year decrease of 50 percent would result. "I don't see it that negative. But if we manage 65 to 70 percent of the 2019 numbers this year, we will have got a black eye. "
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