Representatives from Moosburg Marketing, local business people and city councils have now exchanged ideas to increase customer frequency in the city center.
Moosburg - Moving figures in the shop windows, theater scenes behind window glass or a gnome parade through the city center: This year Moosburg Marketing eG wants to make the pre-Christmas season in Dreirosenstadt a special experience for visitors. In spite of the Corona crisis, which poses great challenges for traders. During a discussion in the town hall on Thursday, it was discussed how the frequencies in the shops can be boosted again. "We have to present ourselves together," said the tenor of the 30 or so business people present.
Mayor Josef Dollinger emphasized that one can certainly not speak of a “carefree” shopping experience at the moment. He also does not like to go shopping with a mask. It is therefore all the more important to create incentives for customers again, said Moosburg Marketing Director Ulrich Metzmeier.
The discussion was chaired by (from left) Ulrich Metzmeier, Moosburg Marketing branch manager, Chairman Reinhard Lauterbach, 1st Mayor Josef Dollinger, Vice Georg Hadersdorfer and 3rd local manager Michael Stanglmaier.
© Maria Martin
Many visitors from the surrounding area have now orientated themselves to internet trading. Reinhard Lauterbach, Chairman of the Marketing Cooperative, also demanded that "fear be brought out." "And look positively into the future." Even during the lockdown, Moosburg Marketing had provided support to the companies. And you are already working on further projects.
Upgrade of the "Moosburg Card" - elf figures in shop windows
An upgrade of the "Moosburg Card" voucher card is planned. This should allow variable amounts to be loaded and remaining amounts to be used. The digital city portal "meinmoosburg.de", on which all shops in the city can imagine, is to go online in September. A competition was organized for June. Metzmeier listed that five Moosburg Cards worth € 100 would be raffled off among the participants.
Various Moosburg traders and city councilors took part in the exchange and contributed ideas.
© Maria Martin
For Advent, he proposed installing movable figures in the shop windows. The idea is to borrow special gnome figures that can be decorated in a variety of ways. That was welcomed by those present and thought creatively. One could design a kind of Advent calendar, in which a different elf is revealed every day, said one present. Another audience suggested that a competition with the freestyle elf be held. 2. Mayor Georg Hadersdorfer could imagine combining “imp” with a competition. Grants via the Integrated Urban Development Concept ISEK are possible, said Mayor Josef Dollinger.
Decentralized Advent market - advertising at the outdoor pool
Orhan Söhmelioglu asked whether a decentralized Christmas market could possibly be realized in the center of Moosburg during the Advent season. Those present only agreed that the inner city would be closed to traffic. On July 1, the town thoroughfare was downgraded from the previous state road, the town hall chief informed on the occasion. Then a temporary closure of the city center is feasible.
Josef Birnkammer contributed a special idea. He could imagine involving regional theater associations. These could play scenes from well-known plays in a central shop window. Citizens have the opportunity to integrate themselves into this picture and have their picture taken. Everything must of course be designed so that the applicable distance and hygiene rules could be observed, emphasized Marketing Director Ulrich Metzmeier.
Construction fence advertising at the indoor pool construction site at the outdoor pool was also considered. The central point for the success of the campaigns is that "we present ourselves together," said a Moosburg businesswoman. “The city has to be viewed positively from the outside.” This also includes finding opening times for Saturday.
Maria Martin
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