Forced to stay at home, the French spent less and saved more during confinement. And, being unable to get to their bank branch, many have purchased products via the web. The platforms that offer to buy savings online have been running at full speed.
“There has been a fairly clear change of pace since mid-March. We are not far from doubling our subscription volume on new contracts, ” said Gilles Belloir, managing director of Placement-direct, one of the heavyweights of online life insurance.
In a context of strong outflows from life insurance in March and April (-4.1 billion euros), online brokers rather pulled out of the game, even if these players weigh little compared to conventional banks. Their activity has jumped 50% since confinement, according to the analysis site Good Value for Money.
The key: ease
"It's huge and it continues," says Cyrille Chartier-Kastler, its founder. “It is not surprising. There is
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