There is a new shop in the old town of Wolfratshausen. The operators are targeting the young target group.
Wolfratshausen - The young shirt from Wolfratshauser keeps the gray shirt with the “Alpha Industries” logo on the chest, plus a white “Champions” hoodie and matching sneakers. In the newly opened red.stone store at Untermarkt 14, two other young people are looking for trendy clothing.
The average age is lower than probably in any other shop in the old town of Wolfratshausen. Johannes Woll wants to create a contact point for young people and young adults. "I believe that something has been missing in the old town for this age group," he told our newspaper.
The clothes he sells in the red.stone, which proves his own outfit, is not only wearable for young people, "but they are our main focus". Red.stone wants to score with brands that are otherwise only available in Munich or on the Internet.
Assortment created according to online survey
The 50-year-old Woll and his business partner Martina Petz (45) did their homework for this: Using an online survey, the two company founders determined which hoodies, shirts and jeans are currently popular in the U25 generation. They found out that the young people are quite willing to shop in Loisachstadt if there are offers for them. "The kids are our trend scouts," says Woll. What the young Wolfratshausers want to wear should be offered in the red.stone. The two of them have set up the 70 square meter sales area themselves in the past few weeks and created a young, relaxed atmosphere in the former jeans shop with light pallet furniture, German rap and electronic playlists as well as comfortable sofas.
"We wanted to create a place where you can not only shop, but also just hang out ." Dst