The story of Justine Lourenço could be one of those nonsense sponsored advertisements that populate the internet: "Confinement has changed this woman's life, find out how!" Except that hers is true. In mid-March, this 27-year-old Parisian woman came out of a burnout, frequented her sofa assiduously; at the end of March, the urge to act resumed; at the end of April, she resigned; on May 5, she founded her business. In full containment. And thanks to him. "I thought about, " she explains, " what I could bring to society. My job was bullshit: I helped large groups to define their strategy, to make it more ethical, but in fact, they already had a brand positioning. ”And turned Justine's concrete suggestions into proactive slogans to camouflage the slowness of the processes. When the young woman started, she had "no unemployment, barely enough to pay two rents". Some friends took her by the collar to lecture her: she thought of the risks
This article is for subscribers only. You still have 83% to discover.
Subscribe: € 1 the first month
cancellable at any time
Enter your emailAlready subscribed? Log in
