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Blissports: the responsible sporting goods website


The first online store dedicated to the sale of responsible sporting goods, Blissports takes the time to inform the consumer about the level of responsibility for the various products. An innovative concept in total harmony with the times. 

In partnership with OpenMedias

Launched just a year ago, Blissports is an online store which brings together in a single platform, the traditional brands of sporting goods and sportswear, but also a large number of brands and manufacturers producing responsible articles .

The interest of such a project? " Offer a catalog of ' multi items in é says, transparent, and respectful of the living and the level è you " details the founders of the site, Emmanuel Fénéon and Anne-Laure Derrien, eager to promote consumption mode resolutely turned towards the sustainable development.

Blissports: a responsible catalog

If Blissports leaves the freedom to each sportsman to equip himself with the brand which corresponds best to him, the young French company puts at his disposal the "Blisscore": a new tool which makes it possible to note from A to E the level of responsibility of the clothing and other equipment offered for sale.

Among 40,000 references of sporting goods available on the site, everyone can select the products they like by taking into account, if they wish, the responsibility score for the product in question. In all, 300 criteria gathered in 6 families such as the place of manufacture or the social and environmental impact (to name just a few), make up the rating grid for Blisscore.

Blissports goes even further than displaying the note. For each item of clothing or equipment visited, the recommendation algorithm specifically developed by Blissports, offers alternatives to better rated products, whenever possible.

Blissports' eco-responsible awakening

Thanks to its website, the company wishes to demonstrate that it is possible to slowly change consumption habits in order to move towards a new, more responsible way of consuming.

To achieve this result, Blissports relies on informing the consumer during the act of purchase, convinced that this new data may, in the long term, be useful for awakening the eco-responsible conscience of everyone.


This content is designed and produced by OPENMEDIAS, the editorial staff of the Figaro sports channel did not participate in its production.

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Source: lefigaro

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