At the end of April, Andam announced the new rules of the game for its fashion price for the year 2020: all the winners and finalists from previous years were invited to compete for this extraordinary edition. Modifications reviewed and corrected to allow young fashion entrepreneurs to stay the course after the health and economic crisis, and to ensure the presentation of their next collection.
Marine Serre won the first prize of 200,000 euros (awarded to a structure with more than 10 million euros in turnover). In 2017, the designer combined the laurels, winning the LVMH Prize and the Galeries Lafayette Prize at the Festival d'Hyères. Also a Andam finalist, she had to give up the final - the competition rules did not allow a winner of another fashion prize to claim the podium. " My team and I are very grateful to Andam and its jury," said the Frenchwoman . We have many challenges to face in these difficult times and this support allows us to remain strong and independent. "
Glenn Martens from Y / Project Glenn Martens
The second prize of 150,000 euros (awarded to a smaller brand with turnover between 1 million and 10 million euros) goes to the Belgian Glenn Martens, behind the brand Y / Project, winner of the Andam in 2017. " Andam has been an unwavering support to allow us to pursue our idea of an experimental, inspired, artisanal fashion," explains the designer . We are privileged to work in the luxury industry, which offers time for reflection. This endowment allows us to consolidate our ongoing projects such as the eco-responsible Evergreen line, the parts of which will never be on sale. This collection will be sold on our eshop, launched next fall. We are also working on the creation of a virtual showroom. "
Mossi Traoré from the Mossi Mossi label
The jury, made up of the association's 19 patrons and chaired by Guillaume Houzé, awarded the Pierre Bergé prize of 100,000 euros to Mossi. " Our vocation is to raise awareness and train in the haute couture trades and the expression of creativity an audience from priority neighborhoods, who do not naturally have the means to approach the world of fashion and art, explains Mossi Traoré . The Mossi hub will be a place for training, production, professional integration, but also a center for physical and digital events as well as visibility for artists and creators who share the values of the brand and its founder. "
Donatien Mourmant and Pierre de Chanville, co-founders of Tekyn Tekyn
Finally, the innovation prize (50,000 euros) goes to Tekyn. The Lille start-up, launched in autumn 2017, helps brands to optimize their production circuit, reduce their stock and relocate their manufacturing. " The Andam innovation trophy today reinforces our convictions which gave birth to the creation of Tekyn," adds Donatien Mourmant. On a planet with limited resources, it is now unacceptable to keep the same production circuits. It is simply more profitable and ecological to produce less and better, by co-building partnerships revealing the total cost of a garment sold - and not the cost of a garment produced. The Covid has accelerated this awareness. "
