Véronique Nichanian: "The era joins us and shares the values ​​of Hermès"

Last Sunday, in the Hermès buildings in Pantin, a small film crew rehearsed a long sequence shot. Behind the camera, Cyril Teste, the successful replay director at the Festen theater (2017) and Opening Night (2019). Behind the spring-summer 2021 collection, Véronique Nichanian, the woman of the man Hermès. These two temperaments decided to take the risk of filming in real time, a moment of clothing and creation, broadcast this Sunday, 2 p.m., on hermes.com. “Working with Hermès is more than an aesthetic choice: a political and ethical choice, because the respect of the house for artists is invaluable. Here, we sublimate the artist like a craftsman, we anchor him in the ground, ” says Cyril Teste.

On the occasion of this performance, meet the artistic director who, for thirty years, has offered casual elegance and sustainable fashion, which more than ever, echoes the current expectations of the public.

LE FIGARO. - How was this

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