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Mr. Porter pays homage to surf aesthetics with a new collection


The British e-commerce platform invites 17 brands, including The Elder Statesman and Birdwell, to make waves for "Gone Surfin '", a new capsule dedicated to board sports.

Mr Porter is taking the wave of surf culture for this summer. Through a series of collections designed by 17 brands, among which the specialists Birdwell or Saturdays NYC, the British site makes a strong nod to this subculture.

On the menu: swimsuits, of course, but not only. The denim is dyed pink by the Californian streetwear brand Noon Goons. The legendary Hawaiian shirt is revisited, notably by Go Barefoot, in colorful animal patterns. The Elder Statesman, a Los Angeles brand renowned for its cashmere pieces, uses tie & dye for shirts and shorts. In short, a relaxed elegance, ideal for spending the summer. And for those who want to go further in relaxation, the collection also includes a book by one of the most legendary surfers in history, Laird Hamilton.

A Faherty look, in the new Mr Porter collection "Gone Surfin '" Mr Porter

“At Mr Porter, there are few stylistic inspirations that capture our imagination like surfing. All the brands chosen have surf in their DNA, and all have contributed to the evolution of the style of surfers, " explains Sam Kershaw, site purchasing director, " the collection is vast and the appeal is universal; for our passionate surfing customers as well as for those who like to adopt the relaxed style. "

Source: lefigaro

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