"If I had been told one day that people would be drawn so that they could buy a pair of sneakers, I would not have believed it , we read in 2017 on the blog sneakers-news. Fr. Yet it did happen. No chance to get Off-White x Nike at the boutique price without participating in a raffle ("lottery", in English, Editor's note). "The principle of these new kind of raffles is simple: a few days before the launch of a sneaker model in great demand and in a limited edition, it is advisable to register on a list, provided with personal and sometimes bank information. Once the draw has been made, the lucky winners earn the right to be able to buy the pair of their dreams in the desired size, to collect it in a traditional store or a pop-up store, or to receive it by home carrier.
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This ingenious process was launched by Nike in Japan in the early 2010s to deal with the problems of insecurity and nuisance linked to
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