Financial News
Written by: Zhang Weilun
2020-07-08 08:30
Last update date: 2020-07-08 08:30Meituan (3690) stated that it would establish a "preferred business unit" to carry out community group purchases to explore the community's fresh food retail format and meet differentiated consumer needs.
Meituan means that the "Preferential Business Unit" will launch the community group purchase business "Meituan Preferred", adopting the "pre-order + self-purchase" model to select cost-effective vegetables, fruits, meat, poultry eggs, beverages and other commodities for community family users. Place an order and pick it up at the store the next day.
Meituan preferred to go online for testing in Jinan recently, and has begun to recruit heads of delegation.
In addition, the former Little Elephant Division has been renamed the "Grocery Division" to develop the Meituan grocery shopping business. Chen Liang, senior vice president of the group, pointed out that the grocery retail industry is still in the early stages of rapid development and change. The online rate is low and the market size is huge. It will continue to explore and update business models to meet differentiated consumption by different groups.
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