The rules for reimbursement are usually quite similar from one business to another. A framework that the Monoprix brand has decided to expand by allowing its customers to return items purchased from its competitors.
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Are concerned: food products "competing brand, in good condition for resale", excluding costs and whose price is less than 30 euros. Customers must be "in possession of their receipt dated less than a month" and can then "be reimbursed the amount of the product, which is either returned to the shelf or given to an association," said a press release. the brand owned by the Casino group. This reimbursement should not however be in cash but in credit on the loyalty card, specifies BFMTV.
This unprecedented initiative is part of an approach called "Yes" launched by Monoprix this summer throughout France. The stated objective: to strengthen customer relations. “More than ever, trade is a matter of human relationships. To say yes is to create the conditions for listening, sharing and trust. It is a posture but also very concrete actions, which testify to the attention we pay to our customers, ” explains Maguelone Paré, Concept & Innovation Director, in the press release.
Customer service and e-commerce
If Monoprix has decided to treat customers in its stores, the chain also intends to develop e-commerce, a real challenge for large retailers. Last May, it launched its Monoprix + offer in Île-de-France in order to strengthen its delivery activity. " We will be able to offer our customers the widest offer on the market, with 50,000 references in the long term, as well as the management of consumption deadlines in real time and delivery from the next day in an hour slot " , Jean-Paul Mochet, president of Monoprix and Franprix , explained to Le Figaro . A challenge made possible thanks to the partnership concluded two years earlier between Casino and the English logistician Ocado. Something to develop on all fronts.