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Threat in the advertising market

2020-07-10T23:48:00.916Z


A bill, which incorporates some of the provisions of the Citizens' Convention, intends to launch the debate on the role of advertising in the ecological transition.


For the advertising market, the town hall of Grenoble, headed by the ecologist Éric Piolle, serves as an example. In 2014, as soon as they were elected, the new team intended to remove all advertising from the city streets. But the challenges of public funding have been higher than the dogmas. Again, the advertising has adapted. Banned yesterday, the poster JCDecaux signed in 2019 a contract with the local union of public transport. This authorizes him, until 2031, to affix his advertisements on Bus shelters, subject however to some adjustments: introduction of wood in shelters, maintenance with rain water, reduction in the number of advertising panels, modulation of lighting to reduce electricity consumption and reservation of 50% of advertising space for local merchants.

Law proposition

This example could be repeated in the new town halls won by environmentalists. This Friday, Matthieu Orphelin, MP for Maine-et-Loire and co-chair of the group

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Source: lefigaro

All news articles on 2020-07-10

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