In this cluster of American titans of new technologies called Gafam (Google, Apple, Facebook, Amazon, Microsoft), only Microsoft has really succeeded in establishing itself in the video game industry. His efforts are not new. In 2001, Microsoft decided to challenge the Japanese Sony, Nintendo and Sega by creating the first American video game console, the Xbox. Two decades later, the Xbox One consoles are the third powerful pillar in the sector, behind the Sony PlayStation 4, with which they share an almost similar catalog of games, and the Nintendo Switch.
Microsoft's arrival in the world of game consoles was a defensive movement. The incredible success of Sony's first PlayStation - 102 million units sold - to an audience of young adults, not children, raised fears that consumers would turn away from the multimedia PCs of the day. To differentiate itself, Microsoft has funded exclusive games, like Halo , and bet
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