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Virtual fashion, real men

2020-07-16T11:32:37.639Z


Contrary to current gloom, the summer 2021 collections, unveiled online from July 9 to 13, celebrate the lightness and durability of the changing rooms and the human dimension of the trades in the sector.


Covid obliges, the Parisian men's fashion shows, scheduled from June 23 to 28, have been replaced by a digital platform, online from July 9 to 13. If most of the creators and brands responded present to this initiative of the Federation of Haute Couture and Fashion, even if it meant showing a single look for those who were unable to produce a collection, it did not It was easy for anyone to recreate, through a screen, the particular emotion of a parade. The films making up this Fashion Week have explored all possible formats, flirting with art video (Dries Van Noten, Lemaire), cartoons (Louis Vuitton, which announces two fashion shows in China and Japan this summer), video game (see Botter's virtual locker room, inspired by Fifa). Berluti and Dior have shot documentary genres on the Netflix, where art directors take the time to explain their influences. Y / Project and Rick Owens staged fitting sessions

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Source: lefigaro

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