Financial News
Written by: Ou Jiajun
2020-07-21 12:18
Last update date: 2020-07-21 12:18Alibaba (9988) announced that it has upgraded its mobile ordering service "Brown Express" with Starbucks Coffee, allowing consumers to enjoy the convenient experience of "order online, pick up in store".
Through the Alibaba business operating system, the "Brown Express" service will be connected to mobile Taobao, AutoNavi, Word of Mouth and Alipay. Through these apps, consumers can pre-order Starbucks drinks or food online, and then most Starbucks lines in the Mainland Pick up at the next store. This service was originally only exclusive to Starbucks China official app.
Alibaba and Starbucks launched a strategic cooperation as early as 2018. The local life service platform "Ele." has provided consumers with the Starbucks delivery service "Special Star Delivery" since September 2018. Alibaba pointed out that with its digital economy's nearly 1 billion consumer base, this expansion of services will enable Starbucks to reach more Chinese consumers.
Alibaba Group Vice President Xu Hong said: "The epidemic has highlighted the importance of digitalization, which is also an important cornerstone for brands to succeed in China. Alibaba is committed to accelerating the digital transformation of brands through the Alibaba business operating system. Through this time With the cooperation, Starbucks' services in mainland China can be further expanded, which can satisfy consumers' changing preferences and create long-term value."
Consumers can use the newly expanded Starbucks "Brown Express" service through Alipay, Taobao, Word of Mouth and AutoNavi, to more conveniently enjoy coffee and food at their favorite Starbucks stores. (Provided by the company)
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