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Trump campaign launches Spanish-language commercials defending Goya Foods amid boycotts

2020-07-23T17:55:44.081Z


The Trump campaign launched a wave of advertisements on television and radio in Spanish that, according to the campaign, highlight "the shameful campaign to discredit the Democrats" against the company ...


Donald and Ivanka Trump pose with Goya products 2:09

(CNN) - The campaign of the President of the United States, Donald Trump, is leaning towards the controversy surrounding the relationship of the Trump administration with Goya Foods. He launched a wave of Spanish-language radio and television ads, most of which will air in Florida's Hispanic ad markets, which the campaign highlights highlight "the shameful Democrats smear campaign" against the Hispanic food company largest in the country.

The ads, including a television ad narrated in Spanish by Cuban actress Susana Pérez, state that "now the left has launched a smear campaign against Goya, the brand we love, just because Goya is working with President Trump," before Encourage supporters to text "GOYA" to the campaign to receive text message alerts from the Trump team.

The New Jersey-based food company received criticism earlier this month after CEO Robert Unanue praised Trump after a panel discussion that launched the White House Hispanic Prosperity Initiative.

"We are all truly blessed ... to have a leader like President Trump, who is a builder," he said during an appearance in the Rose Garden, adding, "We have an amazing builder, and we pray. We pray for our leadership, our president. ”

Comments spread quickly online, with the hashtags #Goyaway (Outside Goya) and #BoycottGoya (Boycott Goya) becoming trending soon after.

MIRA : Goya CEO said he will not apologize for praise for Trump despite boycott campaigns against the brand

The backlash led others to join the brand. Republican Texas Senator Ted Cruz said the company's boycotts meant that "the left is trying to cancel Hispanic culture and silence freedom of expression," and Ivanka Trump defended the brand by posting a photo of her holding a can. of black beans.

"If it's Goya, it has to be good," said the president's daughter, a White House adviser, as a caption showing the Vanna White-style canned beans. He also added the Spanish text.

Experts told CNN that Ivanka Trump's support for private business could constitute an ethical violation because the United States Government Ethics Office, which aims to "prevent conflicts of interest in the Executive Branch," has guidelines on guarantees. .

"Executive branch employees may not use their positions in the Government to suggest that the agency or any part of the executive branch endorses an organization (including a non-profit organization), product, service, or person," the guideline states. from the Office, although the president has shown little likelihood of taking disciplinary action after previous White House ethics violations.

The president also posted a photo of himself in the Oval Office posing behind a collection of Goya products, after tweeting earlier that day that Goya was "doing it GREAT."

LOOK : Donald Trump reacts with a tweet to statements by the executive president of Goya

The Trump campaign, in a statement announcing the ad campaign on Wednesday, also criticized Democrats, including former Democratic presidential hopeful Julian Castro and New York Democratic Rep. Alexandria Ocasio-Cortez, for "brutally going after business Hispanic who employs thousands of people, offers academic scholarships to our children and operates humanitarian missions to help the peoples of Cuba, Venezuela and Puerto Rico. "

Castro, who previously served as Secretary of Housing and Urban Development, recognized Goya's "basic need" status in Latino homes, but encouraged people to reconsider the purchase of Goya after Unanue's appearance at the White House. . And Ocasio-Cortez, whose family is Puerto Rican, tweeted about his alleged search for alternatives to a signature Goya seasoning when the video appeared online.

The campaign also criticized the almost certain Democratic candidate, Joe Biden, saying: "Amid growing leftist intolerance, violence and calls to cut police funds, Joe Biden's silence is deafening ... Now, with the assault From the left to Goya, it is clear that not even your grandmother's season would be safe in the United States from Joe Biden ”.

CNN contacted Biden's campaign for comment. The former vice president has made no public comment on what Unanue said or the post-Goya Foods boycotts.

Sarah Mucha and Betsy Klein of CNN contributed to this story.

Goya

Source: cnnespanol

All news articles on 2020-07-23

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