In two years, TikTok has invaded the screens of mobile phones on five continents. His boss, the Chinese Zhang Yiming, remains a man about whom we know next to nothing. The man remains very discreet, does not show himself in the media. In China, when you're a billionaire boss, it's best not to make waves.
Zhang Yiming does not have to force his nature. "He is an introvert , an engineer by nature," said Liu Zhen, then in charge of international affairs at ByteDance, in a rare interview given to one of ByteDance's investors, GGV Capital. He's not very social and doesn't like going out and meeting people. ” Paradoxical, for the first Chinese entrepreneur to succeed in imposing his social network throughout the world.
Work and initiatives
The billionaire likes to play the modest. "Everyone starts out being an ordinary person," he confided in 2018 during a conference at the prestigious Tsinghua University. In keeping with the values of Communist China, he attributes his success to his work.
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