Dairy Company launched a consumer reward program covering more than 2000 stores, points can be transferred

Financial News

Written by: Lin Leqian

2020-07-30 07:30

Under the epidemic, citizens change their consumption patterns, and retailers have to "make moves" to attract customers. Dairy Milk Company announced that it has launched a consumer reward program yuu with the restaurants of Jardine Matheson Group and Hang Seng Bank. 2,000 shops and restaurants, allowing consumers to earn points and rebates through the yuu app.

The spending reward plan is calculated based on "$1 earn one point" and launched the yuu enJoy credit card with Hang Seng Bank. Users can earn 3 times points for shopping with this credit card, and 4 times points for dining at KFC, Pizza Hut and PHD Pancake Doctor. Relevant points can be used to redeem rewards. For example, 400 points can be exchanged for KFC Portuguese tart, 700 points can be exchanged for 7-Eleven coffee or Wanning wet tissues, etc. Users can transfer points to relatives and friends, and they can also donate points to charities.

The program can handle 8000 transactions at the same time

Ian Mcleod, Group Chief Executive Officer of Dairy Farm, said that the plan to integrate all brands within the group for the first time is an important milestone in the digital transformation. He hopes to continue to provide customers with affordable, high-quality and convenient services. After the launch of the new plan, users will Earn more points faster and more than any previous reward program.

Huang Jianbang, director of marketing for the yuu rewards program, said that the plan is about 18 months in preparation, and the points of its existing rewards program will be incorporated into this program. Currently, the application can process 8,000 transactions at the same time. It is expected that the relevant downloads will exceed 1 million by the end of the year. . Recently, the retail market has been sluggish. He believes that the consumption pattern of citizens has changed and the newly launched plan is just to cater to their needs. When asked whether they will consider opening up the restaurants under the Maxim Group, he said that in the first phase, the group will use its brands as the "headliner" "After the period, more partners will join the program.

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