Written by: Kwong Yueting
2020-07-29 20:23Last update date: 2020-07-29 20:23
The all-day ban on dine-in food in restaurants took effect on Wednesday (29th). Sino Group’s three major shopping malls, Tuen Mun Town Plaza, Olympian City and Citywalk, have launched the "Takeaway Instant Reward 20 Yuan Shopping Voucher" from July 16. If a customer goes to the above-mentioned shopping mall to purchase take-out for more than 100 yuan with electronic money, and registers as a member of Sino Group's social interaction rewards program "S+ REWARDS", they can receive a HKD 20 shopping mall food coupon. Each mall has a limited daily quota, while stocks last.
At the same time, restaurants in various shopping malls also launched a number of takeaway discounts. Among them, the self-pick-up at Tuen Mun Town Plaza is as low as 48%, the Olympian City Luo Mak Kee’s self-collection is also as high as 30%, and Citywalk’s Niu Zhen offers There is a 75% discount.
Leung Cuishan, general manager of marketing and promotion of Sino Group’s rental department, said that Sino Group’s shopping malls have been studying different solutions to provide assistance to merchants in order to reduce the impact of the epidemic, such as the launch of "WhatsApp Takeaway Line" to help letter and The Group’s shopping malls catering merchants promote the latest catering offers, etc. After the Hong Kong government began to ban dine-in food in the evening market, the number of takeaways in restaurants increased by 50% compared to earlier. The ratio of self-pick-up and delivery of take-out is about 6:4, and the utilization rate of WhatsApp take-out line has increased greatly.5 Times. Since the launch of the offer, the utilization rate of this week’s takeaway self-collection offer has increased by more than 50% compared to last week.
Leung Cuishan continued that the current public consumption patterns have undergone structural changes due to the epidemic. Sino Group shopping malls will actively respond and develop innovative technologies to provide merchants and customers with more intimate and convenient sales solutions.
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