"Armani, Chanel, Rubí": rage for baby names inspired by clothing and jewelry brands

08/04/2020 - 15:19

• Clarín.com
• Dresses

There are still a few months to go before the big day when your world is going to turn around completely. The tummy grows non-stop and ultrasound, studies and visits to the obstetrician accumulate one after another. At home, packages with bodysuits, diapers, bottles, oil and cotton are beginning to accumulate to be ready for any emergency. Almost nothing is missing, but the name of that little boy or girl who is on the way still does not appear. That's when those options that break with the classic, burn the roles of grandparents and catch the attention of friends win their place. They are brands or precious stones, which are increasingly chosen for new members of the family. 

Daena Borrowman , representative of the London jeweler Jewllerybox highlighted that thousands of parents were inspired by names of brands of clothing, aesthetics or pieces of bijouterie  for their newborns. "Choosing a name for a baby can be really difficult, future parents often spend hours rummaging through lists and books with baby names, to come up with the prefect name that represents them and best defines their child," he described and introduced the research carried out by the brand in which the growing trend is exposed.

Thousands of parents are taking ideas from their favorite fashion or beauty brands. Photo: Shutterstock.

"Many parents find inspiration in the most unusual places, according to our research  thousands of parents are taking ideas from their favorite beauty or fashion brands, and even gemstones," he described of the report and concluded: "It is clear that these Companies not only influence our choice of clothing and jewelry. "

Top brands and jewelry 

But what are the most chosen clothing brand names? "We analyzed the names of babies and children in the United Kingdom and the United States to make a list with the most popular," explained the specialist.

Armani tops the list with a total of 16,290 babies Photo: Lara Ginhson.

Here's what is among the results: When it comes to designers, Armani tops the list with a total of 16,290 babies who were named in the UK and the United States  since 2000. They are also popular. the names inspired by precious stones and jewels, in this category Ruby is imposed   as the most popular with a total of 102,594 babies in the United Kingdom and the US between 2000 and 2018. But there is much more and some are quite unusual like Nivea, Boss, Rimmel and Versace.

Precious stones

Girls:

Jade and Ruby, the most popular gemstones names for girls.

"It is clear that these companies not only influence our choice of clothing and jewelry."

Children:

Jasper, the stone that was chosen to name the males.

Brands

Girls:

Among the women, the name Chanel stood out in second place.

Children:

Armani, the most chosen brand for boys and girls.

To arrive at these data , the information from the governments of the United Kingdom and the United States was always used according to babies registered between 2000 and 2018 . A minor detail is that common names that may be associated with trademarks were excluded. For example, although Hugo Boss is one of the brands that received a lot of attention, the name Hugo was not highlighted, as it is a popular name in its own right; rather, it was searched whether parents chose Boss, which is more commonly associated with the brand.