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International color brand Benjamin Moore is the hottest thing you must know, just before you choose a color for your homeTags
In collaboration with arcdb Architecture Interior Design, Construction and RenovationsTuesday, 21 July 2020, 15:40
The field of paint is an exceptional field in the construction and renovation industry. While every other area in the industry includes a wide range of manufacturers, products, levels and prices, the color area is closed to very few companies, which offer products in a similar price range.
When we choose lighting fixtures, we can choose between a lighting fixture for a few tens of shekels and go up to luxury fixtures for hundreds of thousands of shekels. The same goes for doors, furniture, flooring, sanitary ware and basically what not. The field of paint, which is one of the main fields in the world of design, since the largest surface area in a house is the walls, is considered a sleepy field, without many innovations and without a difference between the various companies and products.
This place was entered by Benjamin Moore, one of the leading paint companies in the world, which arrived in Israel in 2015. Shai Davidovich, the owner of Studio 84 Colors, the brand's importer in Israel, tells us what made him bring the brand to Israel. "I recognized a market failure I really wanted in the field of paint. It is a non-renewable field, no new materials and no new and interesting launches. All over the world the paint market is very abundant, customers have a wide variety to choose from, cheap, expensive and average colors. .(Photo: Benjamin Moore)
At the design level, the company presents an advantage in its endless range of shades: "We offer over 5,000 shades, while the other companies in the Israeli market have about 1,600 colors. Every color that leaves the factory is controlled and there is no deviation. It creates a lot of peace for designers who know they will get exactly "The shade they want to get, in all the walls that will be painted. We have a wide range of customers and we see that awareness of the issue is growing, color is something that is very important to people."(Photo: Benjamin Moore)
The company also has an advantage in the commercial and public sector. “In the U.S. there are stores that paint the measuring chambers once a week. Following a request from a huge company, Benjamin Moore's staff developed a paint called SCUFF-X that is stain resistant and abrasion resistant. This color has become a hit among many companies and organizations, including in Israel. Aroma Network for example asked to do an experiment and saw the difference in color compared to the previous colors they used. Our color is in the offices of Facebook Israel, Dan Hotels, Norman Hotel, Octopus and we will soon be entering many more chains and stores. Business owners understand that it is better for them to invest in a quality and durable paint for years and in the long run they save on the costs of repainting, or of closing rooms in hotels for example. We managed to change the perception that color is color is color, after years of hard work. "(Photo: Benjamin Moore)
We end the conversation with trends in the world of color. "I do not believe there is such a thing as a trend. Every company in the world is putting out the main colors for the coming year and of course we too. For us, this year's color is a kind of smoky pink, and that's really the direction I see a lot of designers choosing. "In Israel, most people still choose white."
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