Social News
Written by: Wei Jingquan
2020-08-14 12:00
Last update date: 2020-08-14 12:08The Spark Awards 2020 announced today (13th) the list of winners. "Hong Kong 01" has won 6 projects, 5 gold awards, 4 silver awards and 3 bronze awards, a total of 12 awards. Brilliant.
Among them, the "Interactive Page of District Council Election 2019" won gold, silver and bronze awards in large-scale events last year. The "Hong Kong Martial Arts and Fighting Sports Expo" held in early May last year also won 2 silver and 1 bronze. The client's promotional projects have also won multiple awards, including the film special produced for Oriental Watch Company, which won 1 gold and 1 bronze; the film series produced for Hong Kong Caltex also won 1 bronze.
The "Interactive Page for District Council Election 2019" of "Hong Kong 01" attracted more than one million views based on data disaggregation, election reports, constituency searcher and real-time election results, and won the following 3 awards:
Best Audience Acquisition Strategy Gold Award
Best Informative Media Silver Award
Best Engagement Strategy Bronze Award
Winning Page: Interactive Page for District Council Election 2019
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In terms of planning large-scale events, the "First Hong Kong Martial Arts and Fighting Sports Expo" hosted by "Hong Kong 01" provides a diversified experience and exchange opportunities for the public and the martial arts community through interactive games, martial arts lectures, experience classes and competitions , Won the following 3 awards:
Best Launch/Rebranding Silver Award
Best Promotion Strategy Silver Award
Best Social Media Strategy Bronze Award
Award-winning event: The 1st Hong Kong Wushu and Fighting Sports Expo
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In terms of content reporting, the "01 Entertainment" channel interviewed 10 veteran actors in the "Highlighting Supporting Roles" series, discovering their little-known acting stories and praising their acting achievements, and won the following 2 awards:
Best Original Content Gold Award
Best use of Multi-Channels Gold Award
Award-winning report: eye-catching supporting role
[Time practice] The meticulous interweaving of hours, minutes and seconds, four stories, one practice
"Hong Kong 01" has also won multiple awards for its promotional projects for clients, including a special film produced by the "01 Sports" channel for Oriental Watch. With the theme of "Time Practice", four active and retired players from different sports sectors are invited Athletes, speaking out the meaning of time in their life track, won the following two awards in one fell swoop:
Best Media Campaign – KOL Gold Award
Best Use of Branded Content Bronze Award
Award-winning promotion project: Oriental Watch Company-[Time Practice]
Star shop food
"Hong Kong 01"'s "Good Food and Fun Fei" channel produced the "Caltex Recommendation [Star Shop Food Challenge]" video series for Hong Kong Caltex, and introduced popular foods from different regions to drivers in a new way. The following awards:
Best Use of branded content-Integrated Media Silver Award
Award-winning promotional project: Hong Kong Caltex-[Caltex recommends "Star Shop Food Challenge"]
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The "Hong Kong Rowing Association of China-2019 World Coastal Rowing Championships" project promoted the culture of coastal rowing to the public through diversified content and won the following awards:
Best Media Campaign-Integrated Media Gold Award
Award-winning promotion project: Hong Kong Rowing Association of China-2019 World Coast Rowing Championships
"Hong Kong 01" will continue to provide readers with more diversified life services and news and entertainment information, and look forward to getting better results in the Spark Awards next year.
Hong Kong 01 Media New Media Hong Kong 01 won the News Award About Hong Kong 01
