What does sustainable living actually mean? Lena Meyer-Landrut also dealt with this question. There are answers every week on Instagram.
- Sustainability is becoming more and more important in our society.
- The singer Lena Meyer-Landrut also deals intensively with the topic.
- Together with Smart, Lena Meyer-Landrut is starting a new format on Instagram.
Stuttgart / Berlin - Future- relevant topics such as sustainability have not only become more relevant since the outbreak of the corona crisis, these aspects received more and more attention in everyday life even before that. Be it through the energy transition or through efforts to replace plastic packaging with environmentally friendly alternatives.
In addition, more and more people are choosing to drive electrically - this includes singer Lena Meyer-Landrut . According to echo24.de *, the 2010 ESC winner has been the proud owner of an electric Smart EQ forfour since January 2019 and is now also a brand ambassador for the Daimler subsidiary.
Daimler / Smart: Lena Meyer-Landrut is a brand ambassador
As of this year, the models from Smart - which were previously built in the factory in Hambach *, France - are only available as purely electric vehicles. A decision that Lena Meyer-Landrut considers an "important and strong statement". However, the small car manufacturer will not be left alone. As Daimler boss Ola Källenius explained, Mercedes will also be parting with classic internal combustion engines for the foreseeable future. *
Lena Meyer-Landrut speaks to various guests about sustainability on Instagram.
© Daimler AG
Because sustainability is also playing an increasingly important role for car manufacturers, just as it is for Lena Meyer-Landrut. “I asked myself what exactly does sustainable living mean . In order to find out more about it, I got people in my car who want to change and improve the world, ”explains the singer.
Daimler / Smart: Lena Meyer-Landrut deals with sustainability
Because the 29-year-old wants to set positive impulses herself and make her everyday life more sustainable. That is why Lena Meyer-Landrut is also intensively concerned with the ecological and social implementation options - and drives around the city with her E-Smart.
The ESC winner is now using her reach on Instagram to raise awareness of the topic of sustainability together with the Daimler * subsidiary Smart . Under the title #electrictalk, Lena Meyer-Landrut speaks with her guests about important topics such as the future of recycling, the possibilities of sharing or innovative approaches to improve the air in our cities.
Daimler / Smart: First episodes of #electrictalk with Lena Meyer-Landrut online
Because not only Heilbronn has a problem with air quality - as the update of the clean air plan * shows - it is also in many other German citiesa serious problem. Diesel driving bans now apply in Stuttgart *.
Check out this post on Instagram
Sustainability: Everyone can imagine something by it. But what does it really mean to live sustainably? I want to find out and therefore I meet with people who want to make a difference and make a difference. In this episode I talk to @adessemusik about electromobility and together we visit Christoph Bernien from Mercedes-Benz Cars Germany, who answers further questions. #electrictalk @smart_worldwide
A post shared by Lena (@lenameyerlandrut) on Aug 6, 2020 at 10:44 am PDT
Before the outbreak of the corona pandemic, five episodes of #electrictalk were recorded, which are currently published weekly on the 29-year-old's Instagram account and can also be viewed on all smart social media channels. The first two episodes are already online.
Daimler / Smart: Lena Meyer-Landurt meets with exciting guests
In the first episode of the talk, Lena Meyer-Landrut meets with Peter Sänger from the start-up Green City Solutions, who reports on the use of moss as a bio-tech filter to improve air quality. The 29-year-old speaks to her musician colleague Adress about electric mobility .
In addition, Ben Unterkofler from “share” explains the principle of fair consumption in an interview with Lena Meyer-Landrut . The co-founder of the Wonda Swim brand from Lisbon shows the 29-year-old how the plastic waste that swims in the world's oceans can be reused. * echo24.de is part of the Ippen-Digital network.
List of rubric lists: © Damiler AG