Social News
Written by: Ouyang Dehao
2020-08-22 07:30
Last update date: 2020-08-22 07:30The new crown pneumonia epidemic in Hong Kong continues, and the government has introduced measures such as gathering restrictions and banning orders. However, the Mid-Autumn Festival is approaching. In the past, many people would buy moon cakes or fruit baskets for their relatives and friends, and companies would also order a large number of fruit baskets for delivery. For customers, this year will also be affected by the epidemic and their desire to buy fruit baskets.
Ms. Yu, the sales manager of "The Gift" gift shop, said in an interview with "Hong Kong 01" that the current commercial orders have not been affected too much, and even increased by about 10%, but the sales of individual customers are expected to be reduced by half. She also pointed to the outbreak of the epidemic. Since the people have stayed home for a long time to avoid the epidemic, the number of orders for "BB Fruit Baskets" has increased. Zhang Zhixiang, chairman of the Kowloon Fruit and Vegetable Chamber of Commerce, pointed out that in the past, tourists, some drivers or businessmen who frequently travel between China and Hong Kong bought fruit baskets. It is expected that the Mid-Autumn Festival on October 1 this year will lose the business of those customers.
Ms. Yu pointed out that the current market is sluggish and many businesses or shops are closed, but the current commercial orders have not been affected much, and even increased by about 10%. (Profile picture/Photo by Huang Baoying)
Gift shop: the number of commercial orders decreased but the amount increased
Ms. Yu, the sales manager of the gift shop "The Gift" pointed out that the current market is sluggish and many businesses or shops are closed, but the current commercial orders have not been affected much, and the business volume has even increased by about 10%. She explained that large companies have sufficient funds and have ordered thousands of Mid-Autumn Festival fruit baskets in June. Even if the number of their customers or partners decreases, the number of orders has declined, but because the amount of booking has not changed, the result of ordering more expensive in disguise basket.
As for individual customers, she expects sales to be cut by half. Because citizens are reluctant to go out due to the epidemic, nor can they participate in groups or celebrations. However, "One chicken dies, one cock cries." She cited wedding fruit baskets as an example. Since the outbreak, customers have cancelled wedding banquets or wedding plans. On the contrary, orders for "BB fruit baskets" have increased, reflecting the fact that people are at home for a long time. Feelings are more harmonious, and they are more willing to communicate with each other to "make people" and drive the sales of other gifts. When asked if there are any discounts to attract people to buy fruit baskets, she pointed out that free shipping discounts have been launched in major areas of Hong Kong, and the webpage stated that early ordering can enjoy a 12% discount.
▼The third wave of measures such as the government's extension of the gathering restriction order and the ban on eating in the evening market ▼
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Industry: Decline in sales of expensive fruits
Zhang Zhixiang, chairman of the Kowloon Fruit and Vegetable Chamber of Commerce, said that in the past, some tourists would travel before the Mid-Autumn Festival and buy fruit baskets by the way. Some drivers or businessmen who frequently travel between China and Hong Kong bought one to two boxes of fruit baskets to the mainland as gifts. For use. However, today the epidemic has greatly increased the cost of customs clearance between the two places. It is expected that the industry will lose the business of those customers this Mid-Autumn Festival. However, he pointed out that the actual impact will not be calculated until the Mid-Autumn Festival. He said frankly that the number of fruit wholesale to supermarkets and markets has increased, but the business volume has decreased. This means that the sales of expensive fruits have fallen, and the public will switch to cheaper American grapes instead of 50 to 60 kilograms of Japanese grapes. This reflects the harsh economic environment in Hong Kong.
Zhang Xuxu pointed out that fruit wholesale is not what the outside world thinks and will not be affected by the epidemic. School closures, limited restaurant operations, and reduced hotel visitors have caused a chain effect, resulting in a decline in the demand for fruits and a reduction in business volume by at least 20%. He believes that the current operating environment is worse than SARS and the financial turmoil, referring to the fact that it has been a year since the social movement last year to the outbreak of the epidemic this year. At present, it only maintains a balance of payments. He describes fruit wholesale as gambling with huge risks. To die full, starve to death when hungry!"
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