Brand Bureau survey: About 40% of companies are positively promoting "Hong Kong Brands" on the prospects for the coming year

Political situation

Written by: Liang Zijie

2020-08-25 18:05

The Hong Kong Brand Development Council (Branding Bureau) released a survey today (25th) stating that more than 80% of companies have experienced a decline in their business volume in the five months of this year, and more than 30% have shrunk by more than half. "Cautiously optimistic" and "optimistic" views.

Yang Limen, president of the Brand Bureau, suggested that the promotion of "Hong Kong brands" should be strengthened to replace "Made in Hong Kong", and financial and tax support for local brands should be increased to help digital transformation of brands to expand the local and Greater Bay Area markets.

Yang Limen, president of the Brand Bureau, suggested that the promotion of "Hong Kong brands" should be strengthened to replace "Made in Hong Kong", and financial and tax support for local brands should be increased to help digital transformation of brands in order to expand enterprises in the local and Greater Bay Area markets. (Photo by Liang Zijie)

The Brand Development Bureau is a non-profit organization led by the Chinese Manufacturers' Association. Its members are companies with original Hong Kong brands. The Brand Bureau conducted a questionnaire interview in June and received a total of 110 replies from its company members, and conducted a supplementary survey in mid-August to understand the impact of the third wave of the epidemic on business confidence in the industry.

The survey results show that only about 25% of the companies surveyed are "optimistic" or "cautiously optimistic" about their brand development prospects for the rest of the second half of the year, and about 50% of the companies have a "neutral" view. As for the development prospects for the coming year, more than 40% of the companies expressed "optimism" or "cautiously optimistic."

Regarding business environment expectations, more than 90% of the interviewed companies indicated that they "need" or "very needed" for the government to maintain a stable business environment, and nearly 85% of the interviewed companies indicated that they "very needed" or "needed" funding and Financial support.

Yang Limen emphasized that all sectors of society need to find a balance between watching the epidemic and restoring the normal operation of the economy and life. He hopes that the government will assist enterprises in digital transformation, increase financial support and tax concessions for local brands, and help enterprises improve in the epidemic. Competitiveness.

"Made in Hong Kong" encounters obstacles and hopes to vigorously promote "Hong Kong brand"

He pointed out that in the United States, the special treatment in Hong Kong should be cancelled and Hong Kong products must not be marked as "Made in Hong Kong". The Hong Kong government and the industry should strengthen the promotion of "Hong Kong brands." By holding large-scale events to promote the "Hong Kong Brand" in various places, and setting up special distribution facilities and promotion projects overseas, to enhance the influence of the "Hong Kong Brand".

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